Deepika Padukone Leads Royale Glitz Campaign as Asian Paints Reimagines Home Decor

Asian Paints has unveiled the next chapter in its luxury journey with Royale Glitz, elevating the product beyond wall finishes to include an expanded collection of textures and wallpapers. The new campaign, fronted by global icon Deepika Padukone, positions Royale Glitz as not just a paint product but as the starting point of home décor inspiration.

The film marks Padukone’s return as the face of the brand, bringing her signature elegance to showcase how colours, textures, and finishes can transform a room into a reflection of personal style. By highlighting how walls influence broader design choices, the campaign encourages homeowners to reimagine their spaces with creativity and confidence.

In the advertisement, Padukone is seen interacting with the Royale Glitz range, experimenting with different textures and finishes, and demonstrating how a single wall can elevate an entire living environment. This approach moves Royale Glitz beyond utility into the realm of lifestyle, transforming walls into canvases of personal expression.

To make this vision more accessible to consumers, Asian Paints has introduced the ‘Glitz Up Your Décor’ guidebook, a curated design resource that presents multiple décor possibilities. The guide showcases rooms styled with unique textures and wallpapers, supported by QR codes that link directly to product demos and specifications. This blend of inspiration and practicality gives homeowners the tools to confidently experiment with their interiors.

Royale Glitz offers a premium suite of features including a Crème Finish, a Teflon Surface Protector, and a sophisticated colour palette backed by an 8-year performance warranty. This positions the product as both a luxury choice and a durable investment for modern households seeking a balance of beauty and reliability.

Speaking on the launch, Amit Syngle, MD and CEO of Asian Paints, explained, “With Royale Glitz, we are redefining what luxury means for Indian homes. At Asian Paints, we have always believed that true design starts with self-expression. This campaign celebrates the idea that a single wall can bring alive an entire space, turning homes into evolving reflections of who people are. We are delighted to continue our association with Deepika Padukone, who embodies the grace and luxury that Royale Glitz stands for.”

Prasoon Joshi, CEO and CCO of McCann Worldgroup India, who helmed the campaign’s creative direction, added, “With Royale Glitz, we set out to create an artistic journey. Every frame had to be as elegant and fluid as the product itself, and Deepika’s effortless presence transformed the communication into an immersive experience.”

The campaign further cements Asian Paints’ vision of expanding its influence beyond paints and positioning itself as a holistic décor partner. With Royale Glitz, the brand aims to inspire homeowners to start their design journey with their walls and evolve their spaces into true reflections of their identity.

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