OpenAI Prepares In House Advertising Platform For ChatGPT To Boost Growth

OpenAI is reportedly developing an in house advertising platform for ChatGPT, signaling a major shift in its business model as the company looks to integrate campaign management, attribution, and MarTech systems into its ecosystem.

OpenAI’s Next Big Move

OpenAI, the company behind ChatGPT, is reportedly building its own advertising and marketing infrastructure, a move that could reshape how brands and marketers interact with the world’s most popular AI assistant. According to recent industry reports and a new job posting, the company is hiring a Growth Paid Marketing Platform Engineer to develop internal tools that will power this platform.

This role focuses on building the technical backbone of OpenAI’s paid marketing platform, including systems for ad platform integration, campaign management, real time attribution, and experimentation frameworks. These tools are designed to make OpenAI’s marketing investments measurable, automated, and more effective.

A Rare Signal Of In House Advertising

The listing marks one of the first public signals that OpenAI is planning to develop in house advertising capabilities. Reports also reveal that Fidji Simo, CEO of Applications at OpenAI and former leader of Instacart’s advertising product, is directly meeting candidates to lead a team tasked with introducing ads to ChatGPT.

The company has not previously offered on platform advertising, making this development a significant pivot in strategy. For marketers, this move could create direct opportunities to reach ChatGPT’s massive user base with new formats and integrations.

Context Behind The Shift

OpenAI has recently taken several steps to strengthen its revenue strategy. The company appointed PHD, part of Omnicom Media Group, as its global media agency of record, and it has brought on executives with deep advertising experience.

ChatGPT’s usage has exploded, with over 700 million weekly active users as of August, a fourfold increase from the previous year. Its expansion onto Apple devices has only accelerated adoption, creating a larger platform for potential ad placements.

These changes come as OpenAI transitions into a public benefit corporation, with its controlling nonprofit gaining an equity stake valued at $100 billion. Alongside a tentative resolution with Microsoft over financial terms, the company is clearly moving toward balancing AI development with revenue generation.

What This Means For The Industry

If OpenAI’s advertising platform becomes reality, it could introduce a new category of conversational ad formats that merge AI driven dialogue with brand storytelling. With its scale, technical infrastructure, and focus on measurable outcomes, ChatGPT may soon become not just a productivity and creativity tool but also a powerful advertising medium.

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