Ahan Shetty leads new Bobbi Brown Vitamin Enriched Face Base campaign in India

Bobbi Brown India is spotlighting simple gender neutral skincare in its latest campaign featuring actor Ahan Shetty. At the heart of the film is Bobbi Brown Vitamin Enriched Face Base, presented as an effortless way to achieve a fresh morning glow in 1 step.

The film opens with Shetty starting his day with a calm, minimal routine. Viewers see him move through familiar morning moments while the product sits at the center of his everyday skincare ritual. Without elaborate layering or complex steps, the base is shown as a product that fits easily into his lifestyle.

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Ahan Shetty (@ahan.shetty)

Warm, relaxed visuals focus on texture, ease, and comfort, underscoring the idea that glowing skin does not need a complicated regimen. The narrative keeps the tone grounded and relatable, presenting Shetty as someone who chooses products that work quickly and simply rather than indulging in elaborate self care rituals.

The campaign positions the Vitamin Enriched Face Base as both hydrator and primer, designed for those looking to streamline their mornings. With a blend of vitamins B, C and E, nourishing shea butter, and an energising grapefruit lift, the product is presented as a multi tasking formula that prepares the skin and supports an even base for makeup or a natural finish on its own.

The creative approach leans into the idea of uncomplicated beauty. Instead of focusing on heavy coverage or transformation, the storytelling highlights freshness and subtle radiance. The emphasis is on skin that looks healthy, rested, and real, in line with the brand’s long standing association with natural looking makeup.

A key thread through the film is the normalisation of men embracing skincare as a routine part of daily life. By following Shetty through a simple, effective, and grounded morning practice, the campaign reflects a wider shift toward gender neutral beauty and shared shelves at home.

The visuals and tone move away from stereotypes and position skincare as a basic act of care rather than a statement. In doing so, the campaign speaks to consumers who want visible results without fuss, and to a generation that sees glow, moisture, and comfort as universal needs rather than gendered choices.

Follow Marketing Moves on Instagram and Facebook for industry insights, strategy breakdowns, and brand transformation stories.