Ajmal Perfumes Appoints Saif Ali Khan as Brand Ambassador to Bridge Heritage and Global Luxury

Ajmal Perfumes has signed Bollywood actor Saif Ali Khan as its brand ambassador, strengthening its connection with luxury consumers and marking a bold step in expanding Indian perfumery on a global scale.

Ajmal Perfumes, one of India’s most iconic fragrance houses, has announced Bollywood star Saif Ali Khan as its brand ambassador. Known as the "Nawab of Pataudi," Saif brings an aura of timeless elegance, royal lineage, and refined taste that aligns seamlessly with Ajmal's core values of tradition and innovation.

With a history spanning over 74 years, Ajmal has carved a global reputation as the “King of Oud,” blending ancient perfumery techniques with modern craftsmanship. The collaboration with Saif Ali Khan is seen as a pivotal move to elevate the brand’s positioning in the global luxury segment while staying rooted in Indian heritage.

Abdulla Ajmal, CEO of Ajmal Perfumes, shared his excitement, saying, “Ajmal Perfumes has always stood for legacy and emotional storytelling through scent. Saif’s charismatic presence, refined sensibility, and widespread appeal make him the ideal face for our next chapter. We are thrilled to welcome him to the Ajmal family.”

This partnership is set to be activated through a 360-degree campaign that includes digital, print, outdoor, and in-store marketing. A behind-the-scenes video featuring Saif will also be unveiled at an Ajmal store, showcasing his personal favorites like Wisal Dahab and Aristocrat — a nod to his long-standing personal connection with the brand.

Speaking about the association, Saif Ali Khan remarked, “I am delighted to join hands with Ajmal Perfumes, a brand I’ve long admired. There is something incredibly personal and powerful about a well-made fragrance. It becomes a signature without effort, and Ajmal understands that perfectly.”

As Ajmal aims to expand its footprint across India and key international markets, the brand is relying on this association to amplify its storytelling, build cultural relevance, and scale its presence through retail, e-commerce, and international tie-ups.

With a retail network spanning over 60 countries, 350 stores, and strong visibility in duty-free and airline listings, Ajmal Perfumes continues to strengthen its legacy while embracing the future of global luxury.

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