Apollo Tyres Extends Long Standing Partnership with Manchester United for Three More Years

Apollo Tyres has announced the extension of its partnership with Manchester United Football Club, reinforcing a relationship that has already spanned over a decade. The new three year agreement will continue to build on the shared legacy between the two brands and deepen their connection with fans across the world. The collaboration will include exclusive branding rights, co branded fan experiences, digital content initiatives, and an expanded grassroots football programme aimed at nurturing young talent.

The extended partnership comes at a time when both brands are focusing on community engagement, youth development, and immersive digital content. Apollo Tyres’ alignment with Manchester United has proven to be a powerful strategic move, helping the company strengthen its global brand equity and boost recognition in key markets. Over the years, the association has not only delivered high visibility but also driven meaningful campaigns that resonate with fans beyond just match days.

Since the start of their collaboration twelve years ago, Apollo Tyres has leveraged its relationship with Manchester United to increase consumer trust, enhance brand prestige, and tap into one of the most passionate fan bases in global sports. The partnership has resulted in impactful grassroots programs and interactive fan experiences that connect the brand to a wider audience across demographics and regions.

One of the key elements of this collaboration is the United We Play initiative, a grassroots football programme designed to discover and nurture young football talent. Recently, Manchester United players Andre Onana, Diogo Dalot, and Harry Maguire visited Mumbai to engage with fans and launch the fifth season of the initiative. Their presence helped reinforce the commitment both brands share toward youth development and community outreach in India.

Neeraj Kanwar, vice chairman and managing director of Apollo Tyres, expressed enthusiasm about the extended partnership. He highlighted that Manchester United stands for passion and performance, values that align closely with Apollo’s own identity. He also stated that the collaboration has been instrumental in boosting Apollo’s visibility and customer engagement, and that the brand is excited to further invest in both digital experiences and community level initiatives that make the sport more accessible.

Manchester United CEO Omar Berrada echoed this sentiment, describing Apollo Tyres as a valued member of the Manchester United family. He emphasized the role the partnership has played in creating not just marketing campaigns but meaningful experiences for fans and young players alike. Looking ahead, he said both brands are committed to driving even greater fan interaction and social impact around the world.

With this renewed focus on digital activations, global engagement, and football development at the grassroots level, Apollo Tyres and Manchester United are not just extending a business relationship but continuing a shared mission of making football more inclusive, accessible, and inspiring for future generations.

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