Arrow Appoints Vedang Raina and Khushi Kapoor as Brand Ambassadors for a New Era of Style

A Fresh Chapter for Arrow

Arrow, one of India’s most iconic fashion labels, has announced actors Vedang Raina and Khushi Kapoor as its latest brand ambassadors. The collaboration signals a new chapter for the brand as it embraces a modern identity while staying rooted in its heritage of craftsmanship and sophistication. The partnership reflects Arrow’s intent to speak to a younger, style conscious audience that values both refinement and individuality.

The Personalities Behind the Campaign

Khushi Kapoor brings effortless elegance and a contemporary outlook that aligns perfectly with Arrow’s evolving vision of sophistication. With her youthful energy, she adds a new dimension to Arrow’s narrative, making the brand more relatable to modern consumers. Vedang Raina, with his charismatic screen presence and dynamic charm, reflects the quintessential Arrow man. His persona of confidence and impeccable grooming embodies the qualities Arrow seeks to inspire in its menswear collections.

Tailored for the Good Life

The collaboration will unfold through Arrow’s upcoming campaign titled Tailored for the Good Life. Shot against a New York backdrop, the campaign is a nod to Arrow’s international identity while celebrating its ethos of modern elegance. The visuals highlight refined tailoring, confident silhouettes, and an aspirational lifestyle designed for the next generation of consumers. By blending classic craftsmanship with a global outlook, Arrow positions itself as the brand of choice for those who value both tradition and innovation.

Aligning With Aspirational India

Anand Aiyer, CEO of Arrow India, emphasized that Arrow has always stood for confidence, sophistication, and timeless style. He explained that Vedang and Khushi embody the spirit of aspirational India, rooted in authenticity but unafraid to embrace modernity. Their personalities align seamlessly with Arrow’s vision of redefining menswear for a new generation while continuing the brand’s journey of innovation and elegance.

Redefining Contemporary Style

This collaboration is more than a campaign; it is a statement of intent from Arrow to stay relevant in an ever changing fashion landscape. By pairing classic menswear heritage with youthful star power, the brand is sending a clear message that its identity is timeless yet flexible enough to adapt to modern expressions of style. Arrow is not only tailoring garments but also tailoring experiences for consumers who see fashion as an extension of self confidence and individuality.

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