Bharat Matrimony Teams Up with Truecaller to Make Matchmaking Calls Smarter and Safer

Matrimony.com and Truecaller have joined forces to make every interaction on Bharat Matrimony more secure, verified, and easy to trust. Here’s how this collaboration is changing the way users experience matchmaking on mobile.

In a world where trust is everything, Bharat Matrimony just made a bold move to protect and reassure its users. The matchmaking giant, owned by Matrimony.com, has announced a strategic collaboration with Truecaller to transform how users receive and respond to calls on its platform. This partnership is all about one thing making communication not just easier but safer, smarter, and more credible from the first interaction.

Bharat Matrimony has now integrated with Truecaller’s Customer Experience Solutions, a suite of tools designed to bring trust and transparency into mobile engagement. With this upgrade, users receiving calls from Bharat Matrimony will now see verified brand elements like the official logo, a green badge, and a verification tick. These elements immediately signal that the call is genuine, reducing confusion and eliminating the risk of impersonation or spam.

The benefits go far beyond just a green tick. Now, users will also be able to view Call Reason notifications short messages explaining why the brand is calling. Whether it’s about a potential match or an update to your profile, you’ll know what to expect before you even pick up the phone. This feature adds clarity and improves how users interact with the platform, saving time and building trust.

In a first-of-its-kind move for matchmaking apps, Bharat Matrimony has also introduced Video Caller ID through Truecaller. This means users can receive short, branded video clips as part of the incoming call experience. It’s a more engaging and visual way to communicate, especially when you’re managing something as personal as finding a life partner. For those moments when it’s not the right time to talk, the new Call Me Back feature allows users to request a callback at their convenience, adding a layer of flexibility to the process.

One of the most frustrating steps in any sign-up journey is verification, especially when you’re required to enter multiple OTPs or switch between apps. Bharat Matrimony is solving that with the introduction of 1-Tap, OTP-less verification. This feature simplifies the login and registration experience, reducing the time it takes for users to get started and removing barriers that often cause drop-offs during onboarding.

For Matrimony.com, this partnership is not just about technology. It’s about building trust from the first call to the final match. According to Saichithra Swaminathan, Chief Product Officer at Matrimony.com, the focus is on creating a frictionless and secure user journey from the very beginning. By integrating with Truecaller, the company has been able to fast-track verification, minimize manual inputs, and give users a cleaner, more reliable entry point into the platform.

Truecaller’s global head of GTM and developer products, Priyam Bose, echoed this sentiment, highlighting that every interaction on a platform like Bharat Matrimony carries deep personal meaning. The goal is to ensure that each call, message, and touchpoint reflects safety, respect, and context values that matter most when people are searching for life partners.

This collaboration marks a powerful step forward for both companies, showing how technology can enhance not just convenience, but confidence too. Bharat Matrimony is no longer just connecting people; it’s creating an ecosystem where users feel secure, informed, and in control of their digital journey.

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