Bigbasket brings grocery shopping to ChatGPT with UPI payments

Bigbasket pioneers conversational grocery shopping

Bigbasket, a Tata Enterprise, has taken a bold step toward transforming digital commerce in India by enabling grocery shopping directly through ChatGPT. Customers can now browse, select, and pay for groceries using UPI without ever leaving the chat window. This integration makes Bigbasket one of the first major Indian retailers to embrace OpenAI’s pilot program for conversational shopping.

The experience feels intuitive and natural. Users simply chat with the AI to find products, get personalized suggestions, and check out securely using UPI. The entire process from discovery to payment happens seamlessly within the chatbot, marking a major milestone in how Indians experience digital retail.

A collaboration shaping the future of payments

The initiative is part of a collaboration between OpenAI, the National Payments Corporation of India (NPCI), and Razorpay, aimed at enabling secure UPI transactions within AI platforms. By integrating payments into the chat interface, Bigbasket is helping redefine how consumers interact with brands, merging conversational AI and real time transactions into a single unified experience.

This feature not only simplifies the buying process but also reduces friction by removing the need to switch between apps or websites. It represents a step forward in frictionless commerce, blending convenience, personalization, and payment security in one place.

A milestone moment for Bigbasket

Preeti Jain, Head of Product and Design at Bigbasket, called the integration a pivotal moment for digital commerce in India. She said that the company’s goal has always been to simplify everyday shopping through innovation and technology.

“Incorporating our full shopping journey inside ChatGPT using UPI is a major leap forward,” she said. “It allows customers to discover products, make secure payments, and receive near instant deliveries all through a single conversation. This is the future of quick commerce, and we are proud to lead the way.”

With this move, Bigbasket strengthens its position as one of the leaders in quick commerce and digital retail. The company already offers ten minute deliveries in major cities, and the ChatGPT integration now makes that experience even more seamless for users who prefer conversational interactions.

The rise of AI powered commerce in India

This development signals the beginning of a new phase for India’s digital ecosystem, where artificial intelligence and financial technology come together to power everyday transactions. As conversational AI becomes more advanced, shopping through natural language could soon become as common as browsing an app or visiting a store.

For Bigbasket, this innovation also means greater accessibility for customers who may not be tech savvy but can easily communicate their needs through a chat. Whether it’s ordering fresh vegetables, dairy products, or household essentials, users can now complete the process with just a few messages and a quick UPI payment.

Setting a new benchmark for digital retail

Bigbasket’s integration with ChatGPT highlights the company’s continued focus on blending technology with human centered design. The initiative strengthens consumer trust and convenience while aligning perfectly with India’s growing trend toward AI driven personalization and digital payments.

By merging conversational AI with UPI, Bigbasket has created a shopping experience that feels effortless, secure, and personal, setting a new benchmark for how online retail will evolve in the coming years.

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