Bisleri Joins the Fast Lane as Official Hydration Partner of Indian Racing Festival 2025

The Indian Racing Festival is shifting gears in style for its 2025 season, announcing Bisleri as its official hydration partner in a landmark collaboration. For the first time ever, India’s most trusted packaged drinking water brand is entering the motorsport arena, bringing with it a blend of performance, trust, and visibility that matches the high-octane energy of the racetrack.

The partnership spans five adrenaline-filled race weekends from August to November, covering two elite championships under the IRF umbrella   the Indian Racing League and the FIA-certified Formula 4 Indian Championship. These events will take place across major cities and mark a significant step in India’s growing motorsport ecosystem.

This association with Bisleri is more than just a branding exercise. It is a powerful blend of sports marketing and lifestyle engagement. As part of the collaboration, Bisleri branding will be visible across race cars, driver kits, visicoolers, and trackside assets, making the iconic green and blue bottles a core part of the racing experience. The move is designed to position Bisleri not only as a hydration essential but as a brand that fuels ambition and performance.

Taking it a step further, Bisleri will also roll out a special edition of 500ml bottles featuring designs inspired by five of IRF’s city-based teams. These collector bottles will hit the market during the race calendar, allowing fans to celebrate their favorite teams and bring a slice of the track into their everyday lives.

For Bisleri, the IRF platform presents a powerful opportunity to connect with a younger, sport-loving demographic that values lifestyle and identity along with performance. Motorsport in India is on the rise, and this partnership gives the brand a front-row seat in a category that blends aspiration with action.

Akhilesh Reddy, Chairman and Managing Director of Racing Promotions Pvt. Ltd., emphasized the significance of the collaboration by pointing out how Indian brands are starting to see motorsport not just as entertainment but as a serious, fast-growing movement with massive lifestyle appeal. He added that Bisleri’s strong brand trust aligns seamlessly with IRF’s focus on quality, performance, and connection to India’s youth.

On the brand’s side, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, echoed the excitement. He noted that this marks one of Bisleri’s boldest entries into sports yet. With branding on race cars and drivers’ jackets, and a campaign that includes exclusive bottle drops, the brand is clearly looking to make waves far beyond the hydration aisle.

The 2025 Indian Racing Festival will feature 14 city-based franchise teams, including Speed Demons Delhi, Hyderabad Blackbirds, Chennai Turbo Riders, and Kolkata Royal Tigers. With strong regional representation and a fast-growing fan base, the festival is becoming more than just a motorsport event. It is evolving into a cultural moment where engineering performance meets entertainment and fan-first experiences.

This strategic partnership between IRF and Bisleri will not only enhance the overall event experience but also underline how brands can authentically integrate into sports narratives. It offers Bisleri a unique platform to deepen engagement in the sports and lifestyle space while reinforcing its commitment to health and wellness through performance hydration.

As the countdown to the IRF 2025 season begins, this collaboration promises to add a refreshing new dimension to Indian motorsports. For fans, athletes, and lifestyle enthusiasts alike, it is time to gear up, stay hydrated, and experience racing like never before.

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