boAt backs Trilok as boAt Trilok AI music band steps into live action

Collective Media Network is moving an experimental music project from screens to the stage with the first live action outing of Trilok, its spiritual AI band. With the debut of the music video Shiv Kailasho Ke Vasi, the creators are positioning the project as more than a digital curiosity and giving boAt Trilok AI music band ambitions a tangible presence.

Until now, Trilok existed entirely in the digital realm as AI generated characters and sound. The new video shows masked performers taking on the roles of the band’s avatars, effectively turning virtual identities into physical performers. The visual treatment keeps the spiritual and rock elements of the concept while grounding them in a recognisable performance setting.

Consumer tech brand boAt has joined the project as a collaborator, adding both visibility and cultural capital to the launch. The association links Trilok’s AI led approach with a brand that already has equity in music centric youth culture through its audio products and festival tie ups. For Collective Media Network, it is a chance to introduce a new kind of act to an audience that is already comfortable with technology led experiences.

The shift from purely virtual to live action is being framed as a natural evolution rather than a complete repositioning. As the creators describe it, the masked performers are extensions of the AI avatars rather than replacements. The project continues to centre on AI generated characters, but now allows those characters to occupy stages, sets, and other real world environments through human intermediaries.

This move also responds to wider interest in how AI can be used in creative industries beyond background automation. Instead of limiting AI to recommendation engines or behind the scenes tools, Trilok has treated it as the starting point for a performative identity. The live action format is the next step in making that identity accessible in more places.

Collective Media Network describes the current video as the beginning of a broader rollout. Trilok is expected to appear in more formats over the coming weeks, with expanded content, new expressions, and a larger footprint in offline settings. The band’s journey from digital experiment to performance experience will be measured by how audiences respond to this mix of AI origin and human embodiment.

For boAt, the collaboration reinforces its role in contemporary music culture by attaching its name to a project that blends technology, spirituality, and performance. For the wider industry, it offers a view of how AI born acts could move beyond screens, provided there is a clear creative idea anchoring the experiment.

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