Bru Gold Relaunches With Sara Ali Khan And Aditya Roy Kapur In A Playful New Campaign

A Fresh Take On Coffee And Connection

Bru Gold, the premium freeze-dried blend from Hindustan Unilever, has returned with a brand-new campaign that blends romance, wit, and the irresistible charm of coffee. Featuring Sara Ali Khan and Aditya Roy Kapur, the campaign film captures the joy of playful banter while showcasing the rich flavour and aroma that makes Bru Gold a favourite among coffee lovers.

Crafted with carefully selected beans that are roasted and crystallised to lock in their signature taste, Bru Gold represents more than just a beverage. It is positioned as a superlative coffee experience designed for those who value both flavour and connection. Its packaging, a distinctive leaf-shaped jar, adds to the brand’s premium and striking presence.

The Playful Campaign Film

The new television commercial opens with Sara teasing Aditya with the line, “Gold Edition hai, naya hai kya?” What follows is a lighthearted exchange of witty phrases like “Shantastic” and “Kamalicious,” a quirky wordplay that reflects the fun side of young love. Their chemistry and banter capture how a perfect cup of coffee can spark moments of laughter, intimacy, and connection.

By celebrating these micro-moments, the campaign positions Bru Gold not just as a coffee but as a catalyst for relationships, creating memories that go beyond taste.

The Brand’s Vision

According to Sankara Narayanan, Category Head, Coffee, Bru Gold represents the pinnacle of the brand’s offerings. “This ad celebrates the superior taste of Bru Gold in a fun and playful way that is uniquely Bru,” he said. The sentiment was echoed by Ishpreet Singh, Vice President, Beverages India, Hindustan Unilever Limited, who emphasised that the campaign is designed to highlight how coffee creates bonds, sparking joy and unforgettable memories.

Availability And Rollout

The campaign is being rolled out across television and digital platforms to ensure wide visibility, appealing to both loyal coffee connoisseurs and new-age consumers. Bru Gold is now available nationwide through retail outlets as well as leading e-commerce platforms, ensuring that the premium coffee experience is within easy reach.

Brewing More Than Just Coffee

With Sara Ali Khan and Aditya Roy Kapur at the forefront, Bru Gold’s comeback blends modern style with timeless taste. The campaign captures the emotional essence of coffee, showing how it fuels not just energy but connections, conversations, and celebrations of everyday moments.

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