Cadbury Dairy Milk Launches Milkinis in India with Creamy Twist for Snacking Lovers

A New Addition to the Dairy Milk Family

Cadbury Dairy Milk has introduced a new product for Indian consumers—Milkinis, a crème-filled chocolate bar designed to add a playful twist to everyday snacking. The launch reflects Mondelez India’s strategy to continuously innovate and meet the needs of modern consumers who are looking for convenient, bite-sized indulgences.

What Makes Milkinis Special

Milkinis combines Cadbury’s iconic milk chocolate with a smooth milk crème centre, offering a lighter yet indulgent experience. Available in two pack sizes, a 17g single bar priced at ₹20 and a 34g twin-bar pack priced at ₹40, the product caters to both solo snacking and sharing moments. Its crème-filled texture brings something new to Cadbury’s existing portfolio while keeping the familiar taste that Indians love.

The Marketing Push

To build excitement, Cadbury has rolled out a nationwide campaign across television, digital platforms, and influencer-led activations. A fresh TV commercial positions Milkinis as a fun and creamy take on classic Dairy Milk, appealing particularly to younger audiences. With its approachable pricing and playful branding, Milkinis aims to capture the attention of impulse buyers while strengthening Cadbury’s presence in India’s growing snacking category.

Competing in a Crowded Market

The launch of Milkinis also places Cadbury directly against other confectionery players experimenting with crème-filled chocolate bars. As India’s impulse-snacking market continues to expand, Milkinis positions Cadbury as a brand that not only innovates but also adapts quickly to changing consumer tastes. By combining indulgence with convenience, Cadbury reinforces its ability to remain relevant across generations.

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