Foxtale and Emraan Hashmi Team Up for a Humorous Take on Men’s Lip Care

Foxtale has launched a witty new campaign featuring Emraan Hashmi that highlights the importance of lip care for men while promoting its Brightening Lip Balm.

A Playful Twist on Skincare

Foxtale the new age skincare brand has unveiled its latest campaign film starring Bollywood actor Emraan Hashmi. Known for his charm and mischievous persona Hashmi brings a lighthearted yet impactful touch to the subject of men’s lip care. With humour at its core the campaign breaks stereotypes by presenting lip care not just as a cosmetic step but as an everyday essential for men.

The Campaign Film

In the tongue in cheek video Emraan Hashmi is seen engaging in a quirky exchange with an insurance officer where he jokingly attempts to get his lips insured. The playful banter keeps viewers hooked before leading to the ultimate reveal that Hashmi’s perfectly cared for lips are the result of Foxtale’s Brightening Lip Balm. With this creative narrative the brand blends humour with product storytelling making the lip balm feel aspirational yet relatable.

Highlighting Foxtale’s Brightening Lip Balm

At the center of the campaign is Foxtale’s Brightening Lip Balm which is designed to hydrate protect and brighten lips. The product is positioned not as a luxury but as a daily essential that fits seamlessly into modern self care routines. By showcasing Emraan Hashmi confidently endorsing the product the brand sends a strong message that lip care is important for men too and can be approached with both effectiveness and fun.

Brand Perspective

Anindita Biswas Chief Strategy Officer at Foxtale explained that the campaign demonstrates how skincare can be culturally engaging while staying product focused. She emphasized that Emraan Hashmi’s humour adds a refreshing twist to the category and helps highlight how the lip balm aligns with Foxtale’s philosophy of consistency and never skipping essential care.

Blending Beauty Entertainment and Pop Culture

Through this campaign Foxtale continues to blur the lines between beauty entertainment and pop culture. By bringing a Bollywood star into a playful storyline the brand has successfully sparked conversations about lip care in an engaging way. The collaboration reinforces Foxtale’s positioning as a modern brand that champions effective skincare while keeping it fun relevant and easy to connect with.

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