Gant Appoints Shahid Kapoor as Brand Ambassador to Strengthen Its Presence in India

A Bold Step in Fashion Storytelling

American sportswear brand Gant has officially onboarded Shahid Kapoor as its brand ambassador in India marking a significant move in its expansion strategy. Known for his effortless style and versatile screen presence, Shahid Kapoor embodies the spirit of individuality and resilience that Gant seeks to highlight through its new campaign Button Up Build Your Story. This collaboration goes beyond product promotion positioning Gant as a brand that connects fashion with personal narratives and cultural identity.

The Campaign Button Up Build Your Story

The campaign film focuses on the themes of progress, self expression and individuality qualities that resonate with today’s Indian consumers. Shahid Kapoor plays a central role in bringing this message alive. His charisma and confidence make him an ideal fit to front the campaign which emphasizes that clothing is not just about appearance but about building a story that reflects who you are. With this campaign Gant is setting a new standard for fashion storytelling in India blending its 75 year global legacy with modern expressions.

Expanding Across India

With India emerging as a cultural hub Gant has partnered with Samarth Lifestyle to strengthen its retail footprint. The brand has announced its plans to double its number of exclusive stores to 50 in the next two years. This expansion highlights Gant’s commitment to bringing its heritage of craftsmanship and modern identity to a wider audience. With Shahid Kapoor at the forefront the brand is reinforcing its ambition to make deeper inroads into India’s fashion market while maintaining its premium global positioning.

Voices From the Brand

Fredrik Malm, Executive Vice President of Global Commercial Brand and Product at Gant said that the brand has always shaped a modern identity rooted in heritage that resonates worldwide. He explained that Shahid Kapoor’s effortless style and confidence make him a natural fit for the role and that the partnership will deepen Gant’s connection with Indian consumers. Pawan Khandelwal, Managing Director of Samarth Lifestyle added that Shahid’s style and persona align seamlessly with Gant’s vision. He noted that the collaboration is a bold move to strengthen consumer relationships and elevate the fashion experience across India.

A Global Legacy Meets Indian Aspirations

Gant has built its reputation as a heritage brand with a modern outlook and the partnership with Shahid Kapoor is a continuation of that legacy. By combining global heritage with local aspirations the brand is positioning itself as a lifestyle choice for Indian consumers who value authenticity and sophistication. With its new campaign and expansion plans Gant is making clear that India is not just a market but a vital part of its global story.

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