A Fresh Face for Azzaro in India

Azzaro has announced Ibrahim Ali Khan as the new fragrance local ambassador strengthening its connection with India’s growing base of young style conscious consumers. The collaboration will see Ibrahim headline the brand’s Azzaro Wanted campaign with a focus on its latest launch Forever Wanted Elixir. By bringing on board a rising actor who is fast becoming a style icon Azzaro is signaling its intent to appeal to a new generation of fragrance enthusiasts.

The Campaign Forever Wanted Elixir

The Azzaro Wanted campaign has been designed to showcase the Forever Wanted Elixir as more than just a fragrance. It is presented as an emblem of self expression, confidence and audacity. Ibrahim Ali Khan brings his youthful energy, charisma and distinctive style to the campaign making him the ideal choice to represent the fragrance’s bold and daring spirit. His involvement elevates the product story by tying it to a personality that resonates strongly with India’s youth culture.

Why Ibrahim Ali Khan

With over 1.4 million Instagram followers Ibrahim Ali Khan has already established himself as a youth icon with an approachable yet aspirational persona. His modern fashion sensibility and energetic lifestyle align perfectly with Azzaro’s philosophy of boldness and seduction. For the brand his appeal across digital platforms ensures that the Forever Wanted Elixir reaches not just fragrance lovers but also a wider audience that sees fragrance as part of personal identity and style.

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The Star’s Perspective

Speaking on the collaboration Ibrahim Ali Khan said that Azzaro Wanted is not just a range of fragrances but an attitude. He described it as strong, bold and full of character while noting that it captures his spirit perfectly. His words reflect the authenticity of the partnership highlighting how the campaign is built on genuine alignment between the brand’s philosophy and his personal expression.

Building Azzaro’s Youth Connection

Forever Wanted Elixir has been described as a fragrance that embodies seduction and leaves a lasting impression. With Ibrahim Ali Khan fronting the campaign Azzaro is strengthening its association with individuality and modern masculinity. The partnership underscores the brand’s recognition of India as a vital market where young consumers are redefining style and grooming choices. By connecting with one of the country’s most promising new actors Azzaro is reinforcing its positioning as a fragrance brand that celebrates confidence and charisma.

 

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