Kaya Partners With Fatima Sana Shaikh To Promote Science Backed Skincare

Moving Beyond Beauty Fads

Marico has unveiled a new campaign for its Kaya brand featuring actor Fatima Sana Shaikh as the face of a refreshing message in skincare. In a digital space filled with quick fix beauty hacks and viral skincare trends Kaya positions itself as the voice of expertise rooted in dermatology. The campaign highlights how science backed care provides lasting results while beauty fads fade with time.

Fatima Sana Shaikh Leads The Way

In the campaign films Fatima Sana Shaikh speaks directly to skincare enthusiasts urging them to look beyond buzzwords and over complicated multi step regimens. She explains why she trusts Kaya’s dermatologist developed products that combine simplicity with proven results. Her endorsement reinforces Kaya’s brand promise of being a trusted expert in Indian skincare.

Introducing Kaya Gluta Glow Face Serum

As part of the campaign Kaya has introduced the Gluta Glow Face Serum, a product designed to deliver visible radiance from the very first use. The serum features eight potent actives including glutathione and draws on Kaya’s deep dermatological expertise built over more than two decades. With this launch the brand adds another powerful product to its expanding portfolio of targeted skincare solutions.

Expertise Rooted In Science

Kaya’s philosophy is centered on knowledge led beauty. With more than 75 products spanning acne care pigmentation aging sun protection hair care and body solutions Kaya continues to deliver dermatologist co created products tailored for Indian skin. This legacy of expertise positions Kaya as a brand consumers can rely on amidst an overwhelming market of fleeting trends and unverified hacks.

A Campaign Built For Digital Audiences

The campaign will be rolled out across digital platforms reaching skincare conscious consumers where they spend most of their time. By combining engaging storytelling with science backed credibility Kaya aims to strengthen its bond with audiences who value authenticity and results in their beauty routines.

Building Trust In A Crowded Market

With Fatima Sana Shaikh leading the campaign Kaya is reinforcing its commitment to empowering consumers with real skincare solutions. The message is simple yet powerful true glow comes not from fads but from science backed products created with dermatological expertise.

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