A New Chapter in Sexual Wellness Marketing

A decade ago, Manforce Condoms broke barriers when Sunny Leone became the face of the brand, challenging deep-rooted taboos and bringing conversations about safe sex into the mainstream. Her bold campaigns changed how India viewed condom advertising, turning discomfort into dialogue.

Fast forward to today, while Sunny Leone continues to represent the brand, Manforce faces a new challenge — many leading female celebrities have grown cautious about associating with condom brands due to the category’s persistent stigma. To overcome this, Manforce has introduced Myra Kapoor, India’s first fully AI-generated brand ambassador for sexual wellness.

Why Myra Kapoor Was Created

Rajeev Juneja, vice chairman and managing director of Mankind Pharma, explained that the creation of Myra Kapoor stemmed from both necessity and creative ambition. “When top celebrities hesitate to associate with the category, we had to find a way to express sensuality, connection, and emotion without losing creative freedom,” he said.

Myra Kapoor represents a seamless blend of technology and human relatability. The brand spent over a year developing her digital persona — working with multiple agencies, conducting test shoots, and refining her visual and emotional expressions. The result is a digital influencer who feels real, expressive, and modern, capable of engaging audiences across both metros and Tier 2 cities.

ADVERTISEMENT

While Myra takes the spotlight in new campaigns, Sunny Leone continues to remain part of Manforce’s brand universe, embodying the real-world charisma that has defined the brand for years.

Myra Kapoor’s Digital Life and Public Launch

Myra made her debut on Instagram in December 2024. Her bio clearly mentions that she is an AI character, yet her posts blur the line between fiction and reality. From celebrating festivals like Navratri to sharing travel snaps and lifestyle moments, Myra’s presence feels authentic and aspirational — just like a real influencer.

To introduce her to the public, Manforce collaborated with FilterCopy for an innovative campaign where Myra competed against real contestants in a public vote. The audience chose her as the winner, marking her official entry as Manforce’s ambassador. The initiative, Juneja says, was designed to build emotional relatability and ensure transparency through clear AI disclosures.

 

The Market and Manforce’s Growth Strategy

Manforce currently holds a 29 percent market share in condom units in India. Its growth comes from deep distribution networks in Tier 2 and Tier 3 markets and its ability to blend sensuality with awareness.

The brand has consistently positioned itself as more than just a sensual symbol — it advocates for consent, safety, and empowerment. Campaigns featuring Kartik Aaryan have focused on mutual respect, while collaborations with influencers like Dolly Singh have encouraged open discussions on sexual wellness, breaking gender barriers around the topic.

ADVERTISEMENT

Other players in the Indian market, such as Durex, Moods, Skore, and KamaSutra, have also used bold storytelling to drive conversations around intimacy. Yet, Manforce’s use of an AI ambassador sets it apart as the first brand to use technology as a bridge between awareness and emotion.

The Future of Myra Kapoor and Manforce

Manforce’s decision to introduce an AI brand ambassador marks a bold new phase for sexual wellness advertising in India — one that embraces modernity, inclusivity, and emotion without relying solely on celebrity power.

Myra Kapoor symbolizes the evolution of marketing in a space once considered too sensitive for experimentation. As she continues to engage audiences, Myra could redefine how brands approach intimacy and authenticity in the digital age.

 

Follow Marketing Moves on Instagram and Facebook for more stories about brand innovation, creative marketing trends, and campaigns that are reshaping India’s advertising landscape.