Nike and Sisters in Sweat Join Forces to Redefine Women’s Sports in India

Nike is taking a bold step forward in its mission to empower women through sport by announcing a multi-year partnership with Sisters in Sweat — one of India’s most dynamic communities focused on women's wellness, fitness, and sport. This collaboration marks a major moment in the landscape of Indian sports, aiming to expand access, visibility, and participation for women across the country.

Founded in 2017 by fitness coach Swetha Subbiah and footballer Tanvie Hans, Sisters in Sweat has grown from a small Bengaluru-based initiative into a thriving community of over 10,000 women spread across Bengaluru, Mumbai, Delhi NCR, and Hyderabad. The platform is a safe, inclusive space where women of all backgrounds and fitness levels can come together to move, play, and build lasting bonds through sport.

The new partnership with Nike will amplify this mission by offering strategic support in the form of high-performance footwear and apparel, expert coaching, and access to curated sports programs designed for women. From football and yoga to strength training and community events, the collaboration will bring a wide range of opportunities for women to actively participate in wellness and sport in their own way.

The first milestone of the partnership is a multi-city football tournament, kicking off in urban hubs and designed to spark excitement and accessibility. But the real goal is much bigger — to build a nationwide movement where women feel seen, supported, and celebrated in sport. Nike’s involvement goes beyond just gear. With its global experience and local relevance, the brand is investing in a long-term vision where sport becomes a tool for confidence, community, and change.

For Swetha Subbiah, this collaboration holds deep emotional and professional meaning. A Nike trainer for over a decade, she sees the partnership as a full-circle moment — where a brand she has represented now backs the community she has built from the ground up. It’s a coming together of values, vision, and action.

Nike India’s General Manager, Tarundeep Singh, shared his enthusiasm about the partnership, emphasizing that this is not a one-time activation but a commitment to fuel movement, joy, and opportunity for Indian women. According to Singh, Sisters in Sweat embodies the very spirit Nike aims to champion — one of courage, inclusivity, and unstoppable energy.

This partnership comes at a time when women in India are increasingly taking ownership of their health, fitness, and personal agency. By supporting Sisters in Sweat, Nike is reinforcing its belief that sport is for everyone, and that empowering women on the field can translate to greater confidence and leadership in all areas of life.

As the initiative unfolds, expect to see a ripple effect — with more cities, more events, and more women joining the movement. It’s not just about sport. It’s about sisterhood, sweat, and a shared belief that every woman belongs in the game.

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