A Bold Step Into Wear-Tech Innovation

Nu Republic, the lifestyle technology brand known for its disruptive take on audio and wear-tech has taken a new step by entering the travel gear category. The brand has introduced Triphop smart backpacks, a range designed for creators, music lovers and trendsetters who want their accessories to reflect both function and style. To bring this launch to life Nu Republic has partnered with actor Abhay Deol who has officially joined as brand ambassador. His unconventional style and authentic persona align perfectly with the brand’s mission of self-expression and innovation.

Abhay Deol as Face and Co-Creator

Unlike traditional endorsements this partnership positions Abhay Deol not just as the face of the brand but as a collaborator in the creative process. A behind the scenes film released by Nu Republic highlights Abhay’s involvement in shaping the design of Triphop backpacks. The film captures his energetic personal style and alignment with the brand’s philosophy of breaking conventions. His participation goes beyond acting in campaigns as he will actively represent Nu Republic across digital print events and social media initiatives.

The Campaign and Creative Direction

The Triphop launch is backed by a multi-platform campaign conceptualised by Design Stack and shot by renowned photographer Ashish Shah. The campaign includes a brand film, a television commercial and striking print ads that will run across India. By combining bold visuals with storytelling that highlights creativity and self-expression the campaign positions Triphop as more than a backpack it is an extension of urban culture and identity.

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The Brand’s Perspective

Ujjwal Sarin Founder of Nu Republic explained that the Triphop collection was created in direct response to fans asking for disruption in the world of travel gear. He stated that the same tech-inspired drip that made Nu Republic’s audio gear iconic has now been brought into the backpack category. With Abhay Deol involved not only as ambassador but also as a co-creator this multi-year partnership is set to redefine what lifestyle technology can look like in India.

A New Era of Travel Gear

With the Triphop launch Nu Republic is positioning itself at the intersection of technology, fashion and lifestyle. The smart backpacks are designed to move with today’s generation who demand products that are stylish, practical and reflective of their identity. With Abhay Deol at the forefront the brand is making a statement that innovation and self-expression are inseparable in the modern consumer’s world.

 

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