Nykaa Appoints Deepika Padukone as Brand Ambassador to Lead Its Signature Campaigns

Nykaa has named Deepika Padukone as its brand ambassador placing her at the forefront of its iconic campaigns including Pink Friday Sale and Nykaaland while celebrating beauty as an act of self expression and self love.

A Partnership Rooted in Authenticity

Nykaa India’s leading beauty and lifestyle destination has announced Deepika Padukone as its newest brand ambassador. This collaboration is built on a shared belief that in a world constantly pulling women in different directions choosing yourself is the most beautiful act of all. Deepika Padukone’s journey from her debut in Om Shanti Om to her acclaimed roles in films like Cocktail and Piku as well as her appearances at international stages like Cannes and the Met Gala has consistently reflected her ability to redefine Indian beauty on her own terms. Her authenticity and grace make her an ideal face for a brand that has always stood for inclusivity and empowerment.

Beauty Beyond Occasions

Nykaa’s vision extends far beyond makeup for red carpet events or festive celebrations. The brand’s philosophy highlights that beauty exists in the everyday routines that women embrace for themselves. A moisturizer before a workout, a touch of lipstick at brunch, a spritz of fragrance before a meeting or a nighttime skincare ritual are all small acts that reflect self love and individuality. By bringing Deepika Padukone on board Nykaa is reinforcing this broader definition of beauty that is inclusive, timeless and personal.

Voices Behind the Collaboration

Anchit Nayar, Executive Director and CEO of Nykaa Beauty stated that Deepika Padukone’s authenticity and versatility align perfectly with Nykaa’s vision of transforming beauty in India and beyond. He emphasized that the partnership is aimed at making beauty borderless accessible and celebrated by all. With Deepika as the face of its campaigns Nykaa is poised to amplify its message of self confidence and choice on a global scale.

Leading Nykaa’s Iconic Campaigns

As brand ambassador, Deepika Padukone will represent Nykaa across its most important brand moments. These include the Pink Friday Sale Nykaaland the Nykaa Best in Beauty Awards and key festive campaigns. Her presence will add star power and emotional depth to the brand’s initiatives while inspiring millions of women to embrace beauty as self expression rather than external validation.

A Message That Resonates

The campaign closes with a line that reflects the essence of Nykaa’s philosophy. Beauty is not about looking a certain way, it is about feeling comfortable in your own skin. Or as Deepika Padukone reminds audiences in her film for Nykaa Sirf bahar jaane ke liye kaun tayar hota hai Tum hi ho Nykaa. The message is clear: beauty is personal and it belongs to you.

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