Here's the scoop on the latest from Philips: Orry, the internet sensation, and celebrity chef Ranveer Brar have teamed up to introduce the new Philips Airfryer Signature Series equipped with Smart Sensing Technology. The campaign aims to showcase the air fryer's user-friendliness and versatility through a playful cooking session between Orry and Chef Ranveer Brar.
What is the campaign all about?
In the campaign, Orry takes on the challenge of cooking with the Philips Airfryer Signature Series under Chef Ranveer Brar's guidance. The lighthearted approach emphasizes that if Orry can do it, anyone can! Chef Ranveer Brar demonstrates the appliance's capabilities and highlights its ability to transform anyone into a capable home cook.
Pooja Baid, Chief Marketing Officer of Versuni India Home Solutions (formerly known as Philips Domestic Appliances), expressed excitement about the new campaign. She highlighted the Philips Signature Series Airfryer's impressive tech features, including Smart Sensing Technology, Rapid Air Technology, and Fat Removal Technology. The collaboration with Orry and Chef Ranveer Brar underscores Philips' commitment to revolutionizing the air fryer experience in India.
Launch of Campaign on Social Media
The campaign kicked off with teasers and interactions on Instagram, generating curiosity and anticipation among the audience. It culminates in a video featuring Orry and Chef Ranveer Brar engaging in playful banter while showcasing the Philips Airfryer Signature Series' simplicity and efficiency in the kitchen. With automatic adjustments for time and temperature, this air fryer ensures delicious results every time, catering to both seasoned chefs and kitchen newbies alike.
You can catch the campaign video on Philips Home Living India's Instagram handle, Orry’s Instagram handle, and Chef Ranveer Brar’s Instagram handle. Catch a glimpse of the campaign below:
