Pizza Hut Unveils Cheesy Crust Innovation With Global Brand Refresh

Pizza Hut has launched a bold new brand identity under its global tagline “Feed Good Times,” introducing a modern look, contemporary experiences, and its first big product innovation in India—the indulgent Ultimate Cheese Crust.

A New Era For Pizza Hut

Pizza Hut has officially rolled out its refreshed global identity, marking a new era of joy, indulgence, and togetherness for pizza lovers worldwide. The transformation features a modernized logo, a vibrant new visual language, and the global brand line “Feed Good Times,” setting the tone for experiences that are more contemporary, connected, and celebratory.

By 2026, customers in India can expect upgraded store designs, reimagined dining experiences, and a bolder expression of the brand’s Instigator of Joy platform. This evolution reflects Pizza Hut’s commitment to evolving with customer expectations while holding true to its core promise of bringing people together over pizza.

The Ultimate Cheese Crust Takes Center Stage

As the first big product innovation under its refreshed identity, Pizza Hut has introduced the Ultimate Cheese Crust. This indulgent upgrade transforms every slice of a pan pizza with a molten, gooey cheese crown baked into the crust. Every bite promises a richer and creamier experience, making the crust the star of the meal and perfectly embodying the Feed Good Times philosophy.

To celebrate, Pizza Hut launched the playful “Flip To The Cheese” campaign by Havas Creative India. The campaign encouraged customers to flip their eating habits and start with the crust first, making the cheesiest part the first bite. Influencers teased the reveal with the question “What else gets better when you flip it?” before unveiling the gooey Cheese Crown.

In a bold digital move, Pizza Hut even flipped its entire Instagram profile—from its display picture to the bio and grid—to match this new way of enjoying pizza.

A Vibrant New Look

The refreshed Pizza Hut logo now features softer, more welcoming curves, along with dynamic design elements such as the double “Z” that symbolizes energy and the flowing “H” that seamlessly connects Pizza and Hut. This design ensures the brand remains instantly recognizable while resonating with modern consumers.

Manish Guptaa, Chief Marketing Officer at Pizza Hut India, described the change as the beginning of an exciting new chapter. “‘Feed Good Times’ is not just a tagline; it’s a promise to bring more delight and indulgence to every experience,” he said.

Rohan Pewekar, Managing Director of Pizza Hut Indian Subcontinent, added, “With this refresh, we are stepping into a more modern and vibrant era. The Ultimate Cheese Crust is our first celebration of this journey, designed to amplify the joy of every pizza moment.”

Feeding Good Times For The Future

With its bold new identity and indulgent product innovation, Pizza Hut is reinventing how customers engage with the brand. From store redesigns to playful campaigns, the focus is on creating joyful and memorable experiences around pizza.

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