Reliance Retail is rewriting the rules of the beauty industry once again. This time, the retail giant is diving deep into the roots of Indian wellness with the launch of Puraveda, a fresh Ayurveda-inspired beauty brand available on its platform, Tira. But don’t expect the usual turmeric-and-honey clichés. Puraveda is bringing ancient Ayurvedic wisdom to the modern beauty shelf in a way that feels elevated, effective, and seriously Instagrammable.
So what exactly is Puraveda? It's not just a label. It's a philosophy packed into jars, bottles, and tubes. The launch lineup features more than 50 products designed for skincare, haircare, and body care. But what makes this range stand out is how it’s structured around four unique collections named Dhara, Niyama, Sama, and Urja. These collections are each built around powerful ingredient combinations that blend Ayurvedic classics with scientifically backed actives.
Think Sandalwood meets D-Panthenol, Kumkumadi paired with Squalane, and Mogra infused with BHA. It’s a high-performance skincare range wrapped in the soul of Indian tradition. The result is a series of formulations that are both holistic and high-tech, appealing to those who want results without compromising on values.
Puraveda also checks some major boxes for conscious consumers. The products are cruelty-free, gentle on the skin, and crafted to support daily care routines without overwhelming your shelf space or your wallet. Whether you're looking to glow up your skincare ritual or embrace more mindful beauty choices, this brand is clearly aiming to make Ayurvedic beauty more accessible, aspirational, and effective for everyone.
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According to Bhakti Modi, co-founder and CEO of Tira, this launch aligns with their mission of providing beauty solutions that prioritize wellness, transparency, and inclusivity. And frankly, the timing couldn’t be better. Consumers are increasingly demanding more from their beauty products, not just in terms of performance but also purpose. Puraveda seems to deliver on both.
With its sleek branding, powerful ingredients, and modern Ayurvedic positioning, Puraveda is set to become a major player in the self-care space. And for Reliance, it’s yet another move proving they’re not just watching the trends they’re setting them.
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