Safari and boAt Launch India’s First Smart Luggage with Built In Tracking Feature

Safari, one of India’s leading luggage brands, has announced an exciting collaboration with audio and wearables giant boAt to launch a groundbreaking travel innovation Bluetooth enabled smart luggage that can be tracked through your phone. The new range, titled Safari Trackr, blends Safari’s trusted durability with boAt’s technology to solve a common travel dilemma misplaced or lost baggage.

Launching during Amazon Prime Day from July 12 to 14, the Safari Trackr range will feature a built in boAt Tag, a Bluetooth Low Energy device compatible with both Android and iOS phones. This innovation allows travelers to track the location of their luggage in real time through their smartphone. Whether you are in a metro city or a tier two town, this luggage is designed to give you peace of mind, knowing your belongings are always within digital reach.

The collection will be available in three sizes cabin, medium, and large and in three sleek colors: Signature Black, Blue, and Green. Priced from Rs. 4,499 onwards, each piece is crafted from 100 percent polycarbonate, promising both ruggedness and style. It’s not just smart it’s travel ready in every sense.

The campaign titled “Your Safari Got Safer” brings this innovation to life through two digital films. The first short story focuses on relatable travel situations, highlighting how trackable luggage can reduce everyday anxieties. The second film follows a traveler using Safari Trackr across multiple locations, showcasing how the tracking feature enhances convenience at every step of the journey.

Sudhir Jatia, Managing Director of Safari Industries, explained the brand’s motivation behind this innovation. He shared that the anxiety of losing luggage is a deeply felt issue among travelers. Safari wanted to solve this not by just adding more compartments or locks but by using technology to ensure peace of mind. Jatia noted that boAt was the ideal partner to bring this vision to life, as both brands share a passion for user first innovation.

Sameer Mehta, CEO of boAt, echoed this sentiment, calling the partnership a perfect alignment between two category leaders. He emphasized how boAt Tag, originally designed for convenience and security, fits seamlessly into this new context. According to Mehta, travelers can now carry their world inside a suitcase and know it is always within reach, digitally.

The exclusive Amazon launch is another highlight of the campaign. Siddharth Bhagat, Director of Amazon Fashion and Beauty, stated that this collaboration showcases Amazon’s commitment to offering trendsetting and functional products. He described the Safari Trackr x boAt range as a first of its kind innovation that blends fashion with function and elevates how India travels.

Safari Trackr is not just a product launch. It signals a shift in how brands are reimagining everyday essentials with a tech enabled twist. With travelers today valuing ease and assurance more than ever, the ability to locate your luggage with a tap on your phone may soon become the new normal in Indian travel.

For more updates on creative brand collaborations and smart consumer innovations, follow Marketing Moves on Instagram and Facebook.