Sara Ali Khan Becomes Brand Ambassador for Streax Shine Hair Serum With Frizz Gone Smooth Shine On Campaign

A Star Joins the Streax Family

Streax from Hygienic Research Institute has announced Bollywood actor Sara Ali Khan as the brand ambassador for its Streax Shine Hair Serum. Known for her charm, relatability and vibrant personality Sara perfectly represents Streax’s promise of helping consumers shine on with confidence. Her association begins with the launch of a new film that introduces the campaign Frizz Gone Smooth Shine On.

The Campaign Frizz Gone Smooth Shine On

The campaign film showcases everyday scenarios like windy rooftops and hectic commutes where frizz makes a surprise appearance. In each moment Streax Shine Hair Serum is shown as the instant solution that transforms frizz into smooth shiny and camera ready hair in seconds. Sara Ali Khan’s confident persona and playful energy bring the message alive making the product feel like an essential part of modern day hair care.

Confidence as the Core Message

With this partnership Streax is sending a clear message that haircare is not just about appearance but about confidence. The Streax Shine Hair Serum is positioned as an everyday companion that provides quick effective solutions to unpredictable frizz ensuring that consumers can step into any situation with style and ease. The brand’s philosophy of shine comes to life through Sara’s relatability and ability to connect with audiences across demographics.

Leadership Perspective

Priyanka Puri Senior Vice President Marketing at HRIPL emphasized that Sara Ali Khan is the perfect choice to lead the Streax movement. She explained that Frizz Gone Smooth Shine On highlights how frizz can strike anyone anywhere but Streax Shine Hair Serum provides an instant transformation. With Sara fronting the campaign the product story becomes not only about performance but also about empowerment and self assurance.

Everyday Style Meets Everyday Solutions

By featuring Sara Ali Khan Streax bridges the gap between high performance beauty products and everyday lifestyle needs. The campaign celebrates confidence, style and individuality while demonstrating the practicality of the serum. For consumers who face unpredictable weather and daily challenges the product becomes a quick and reliable tool to keep their look polished and fresh.

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