Shyam Steel Expands Into Paints With Launch Of Macaw Featuring Kartik Aaryan

A New Chapter For Shyam Steel

Known for nearly eight decades of leadership in the steel sector, Shyam Steel has now diversified into the decorative paints segment. The launch of Macaw Paints represents a significant step in expanding the company’s consumer-facing portfolio. By moving into a lifestyle-driven category, Shyam Steel aims to bring vibrancy and premium finishes to Indian homes.

Launched During Durga Puja In Bengal

The brand was unveiled in West Bengal on the first day of Navratri to coincide with Durga Puja festivities. On-ground activations across pandals made the launch a celebration in itself, reflecting the emotional and cultural pride of the region. A company spokesperson noted that Bengal was chosen as the starting point not just as a market but as an emotion, making the launch a tribute to the festive spirit.

Kartik Aaryan As The Face Of Macaw

Bollywood star Kartik Aaryan has been roped in as the face of Macaw Paints. His youthful energy and widespread appeal align with the brand’s vision of freshness and joy. Speaking about the association, Aaryan said that just as paints add vibrancy to everyday life, Macaw Paints will bring a sense of magic and renewal to homes.

A Competitive Market Play

The paints business in India is one of the fastest growing consumer categories, currently led by established giants like Asian Paints, Berger Paints, and Kansai Nerolac. Shyam Steel’s entry into this market signals increasing competition, as industrial powerhouses diversify into lifestyle sectors. By launching Macaw Paints, Shyam Steel positions itself as a challenger brand ready to disrupt an already vibrant industry.

Blending Tradition With Modern Aspirations

With its steel heritage and a new focus on consumer products, Shyam Steel is bridging tradition with modern aspirations. The launch of Macaw Paints during a cultural festival and the choice of a popular youth icon as ambassador reflects its dual strategy of respecting heritage while appealing to a new generation of homeowners.

Adding Color To Indian Homes

Macaw Paints promises a range of vibrant and premium finishes that will allow customers to transform their living spaces with style. As the brand expands, its success will hinge on how it brings freshness and trust to an industry already defined by color, creativity, and competition.

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