Herbalife India is strengthening its commitment to holistic wellness with a renewed focus on conscious skincare through its Ayurvedic beauty range, vritilife. The brand has now officially onboarded Indian sports icons Smriti Mandhana and Manika Batra as brand ambassadors for this growing product line. Their association marks a powerful fusion of science, heritage, and real world athleticism, all dedicated to encouraging wellness through effective, natural skincare.
The vritilife range stands out not just for its Ayurvedic roots, but also for its modern, dermatologically tested formulations developed specifically for Indian skin types. With products including a Facial Cleanser, Toner, Serum, and Moisturiser, the range blends traditional ingredients like Neem, Turmeric, Aloe Vera, and Kumkumadi oil with cutting edge quality standards. Free from parabens, sulfates, and allergens, and created at Herbalife’s Centre of Excellence in Bengaluru, the line offers everyday skincare that is both accessible and trustworthy.
Smriti Mandhana, who is already a beloved name in Indian cricket, shared that the Ayurvedic formulations perfectly fit into her hectic lifestyle. With the pressures of travel, training, and performance, she finds it essential to trust skincare that supports her wellness without adding complexity. She called her new association with vritilife a reflection of her belief in natural care that works in sync with an active life. Manika Batra, India’s table tennis sensation, echoed this sentiment, saying that skincare is an extension of self discipline and balance. She described vritilife as a brand that honours India’s beauty heritage while also feeling relevant and effective in today’s fast paced world.
ADVERTISEMENT
The move also signals Herbalife India’s broader strategy to extend its vision beyond nutritional wellness into personal care. Ajay Khanna, managing director of Herbalife India, explained that vritilife was created as a bridge between Ayurvedic wisdom and scientific formulation. With Mandhana and Batra now representing the line, he believes the brand will connect even more deeply with audiences who value authenticity, strength, and balance. He noted that both athletes bring credibility not just because of their success, but because of how closely they live the values that vritilife represents.
This endorsement also highlights an evolving space in Indian beauty marketing, where skincare is increasingly framed not just as cosmetic but as a tool of self care. By involving real life achievers who live disciplined and health conscious lives, vritilife adds weight to its promise. It positions skincare as an act of empowerment, part of a broader approach to well being that includes nutrition, rest, and emotional care.
In a market flooded with promises of perfection, vritilife’s approach feels grounded and meaningful. With a lineup of Ayurvedic ingredients, athlete ambassadors who stand for balance, and a brand ethos rooted in real life, this campaign seeks to inspire people to make more mindful, conscious choices in the way they treat their skin.
ADVERTISEMENT
Follow Marketing Moves on Instagram and Facebook for more updates on brand launches, ambassador stories, and the campaigns shaping India's beauty and wellness landscape.