Vi John’s New Campaign With Ranbir Kapoor Inspires Men To Embrace Originality

Vi John has launched a powerful new campaign with Ranbir Kapoor that redefines grooming as a celebration of originality and confidence. With a modern voice rooted in its six decade legacy, the brand urges men to stop being photocopies and start showing up as their true selves.

A Legacy Reinvented

For over sixty years, Vi John has been one of India’s most trusted shaving brands, known for accessibility, quality, and reliability. But with the changing aspirations of today’s youth, the brand has taken a bold step forward. Its new campaign, Photocopy Nahi, Original Dikho, is more than a slogan—it is a cultural statement urging men to embrace individuality rather than imitation.

Ranbir Kapoor Leads The Movement

Ranbir Kapoor, the face of the campaign, embodies the energy of modern India’s youth. Speaking about the initiative, he notes that today’s generation wants to stand out, not blend in. Grooming, he says, is not just about looking good, it is about expressing originality. His association with Vi John adds credibility and star power to the brand’s fresh narrative.

Creativity Meets Fresh Storytelling

Conceptualised by Havas Creative India and rolled out in partnership with Dentsu Media, the campaign spans television, digital, print, and social media. With a mix of wit and vibrancy, the storytelling reflects the brand’s transformation from a traditional grooming brand to a confidence enabler for a new generation.

Premium Grooming For Modern Men

Alongside the campaign, Vi John has unveiled its premium shaving range, including dermatologically tested, sulphate free formulations and advanced razors. This product innovation aligns with evolving consumer needs, offering men not just grooming solutions but care and performance in equal measure.

Balancing Tradition And Modernity

Harshit Kochar, managing director of Vi John Group, explains that the campaign celebrates individuality while remaining rooted in the trust the brand has built over six decades. Ashutosh Chaudharie, general manager of marketing, calls it a significant step in the brand’s transformation journey, positioning Vi John as a partner in self expression rather than just another shaving brand.

A Fresh Take On Grooming

Anupama Ramaswamy, managing director and chief creative officer of Havas Creative India, adds that the campaign challenges consumers to rethink their choices. Following trends may be easy, but true originality comes from embracing one’s unique style. With Ranbir delivering this message in his signature charismatic style, the brand makes a strong case for authenticity.

Grooming India With Confidence

With Photocopy Nahi, Original Dikho, Vi John has successfully reinvented itself for a new era while staying true to its roots. By blending legacy with modern relevance, the brand is positioning grooming as more than just a routine—it is a statement of self confidence and individuality.

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