AMD And Social Panga Blend AI And Tradition In Durga Puja Film

AMD teams up with Social Panga to launch a Durga Puja campaign film that beautifully combines the artistry of idol making with the power of AI, showcasing how tradition and technology can grow together.

Tradition Meets Technology

This Durga Puja, AMD and Social Panga have unveiled a heartwarming campaign that captures the spirit of progress through cultural storytelling. Set in a Kolkata idol-making workshop, the film highlights the bond between an experienced idol maker and a young creator, using their collaboration as a metaphor for how human creativity and AI can work side by side.

By blending the imperfections of human touch with the precision of artificial intelligence, the campaign reimagines Durga Puja as more than a festival of devotion. It becomes a symbol of progress, showcasing the potential of AI when it complements human imagination instead of replacing it.

Storytelling That Resonates

The film celebrates Pujo as a tribute to creation, weaving together cultural roots with modern innovation. Viewers see how the young creator’s vision, amplified by AI, transforms tradition into something that feels both timeless and forward-looking. AMD leverages this storytelling to highlight the capabilities of its Ryzen AI 300 Series processors, which are designed to empower creativity and productivity while keeping technology humane and intuitive.

Gaurav Arora, co-founder of Social Panga, explained the approach: “Festive storytelling is always special because it connects deeply with people. With this Durga Puja film, we brought together the beauty of human imperfections with the precision of AI to create something truly extraordinary.”

Mukesh Bajpai, Marketing Head at AMD India, added, “At AMD, we believe technology should feel intuitive and humane. The Durga Puja campaign 2025 was our way of showing how AI can blend in with our traditions and celebrate that spirit along with us.”

A Symbol Of Progress

Durga Puja has always been a festival that celebrates artistry, devotion, and community. By choosing this festival as the backdrop, AMD and Social Panga underline a larger message: that the future of innovation lies in the harmony of heritage and technology. It is not about replacing one with the other, but about bringing them together to inspire new possibilities.

The film echoes AMD’s global philosophy, “Together We Advance,” presenting AI as a trusted partner in human creativity. By placing this message within the emotional context of Durga Puja, the campaign creates a narrative that is both culturally grounded and forward-thinking.

A Campaign That Connects

As audiences prepare to celebrate one of India’s most vibrant festivals, AMD’s film serves as a reminder that technology, when thoughtfully applied, can elevate tradition rather than overshadow it. By blending the artistry of idol making with the precision of AI, the campaign inspires viewers to see technology as a collaborator in creativity.

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