Esports Takes Center Stage as Brands Find a New Playground in Gaming

Esports has become one of the hottest avenues for advertisers, with major brands turning tournaments like the Battlegrounds Mobile India Masters Series into cultural stages to connect with young audiences.

Esports is no longer just about gaming. It has evolved into a cultural powerhouse where brands are competing as eagerly as the players themselves. The Battlegrounds Mobile India Masters Series Season 4, often called the Super Bowl of Esports in India, has become a magnet for advertisers who want to tap into the country’s hyper digital and youth driven demographic.

Presented by NODWIN Gaming in partnership with JioStar, the tournament has drawn in a stellar lineup of sponsors and partners. OnePlus has returned as the Title Sponsor, strengthening its long standing connection with gaming by powering the event with its flagship OnePlus 13 series and the fan favorite Nord series. Android has stepped in again as Co Title Sponsor, positioning itself as a champion of inclusivity by highlighting grassroots gaming talent.

TVS Motor Company has brought its Raider brand back for a third straight year, fueling the Wicked Battles campaign that connects with both professional and amateur players. Duolingo has entered the esports stage for the first time, debuting as the Official Learning Partner with a special Gujarati broadcast feed that expands the tournament’s regional reach. Swiggy too has made its esports debut, bringing food delivery directly into the spotlight and ensuring that players, teams, and fans are fueled both on and off the screen.

The high energy roster is rounded off by Red Bull, which continues its legacy of performance driven partnerships, and Bisleri, which steps in as the Official Hydration Partner to keep the competition flowing.

With a prize pool of ₹1.5 crore, a fresh dual structure format, and the inclusion of all women teams, Season 4 has positioned itself as more than just a tournament. It is a celebration of community, inclusivity, and cultural relevance. What makes it even more impactful is its reach beyond the digital sphere. Matches are being broadcast live on Star Sports Khel and JioHotstar every evening, while NODWIN Gaming’s YouTube channel carries the Challenger Series in the afternoons, ensuring esports enjoys the same visibility as mainstream sports.

Akshat Rathee, Co Founder and Managing Director of NODWIN Gaming, believes the tournament has grown into more than just an event. He describes it as a cultural movement that reflects the passion and limitless energy of India’s gaming community. From campus qualifiers to grassroots challengers and professional athletes, every gamer now has a visible path to recognition.

For brands, the appeal is clear. Esports is where young India is spending its time, creating friendships, finding entertainment, and celebrating digital culture. The Battlegrounds Mobile India Masters Series has become the perfect stage to speak to this audience in their own language.

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