Godrej expands Har Ghar Surakshit program with new digital safety push

Godrej strengthens its smart home strategy with an AI led safety app and Neo Digital Locks under the Har Ghar Surakshit program.

Everyday life is more connected than ever, and that connection comes with new kinds of risk. From social media oversharing to app based access control, the way people live and secure their homes is rapidly changing in India. Against this backdrop, Godrej is deepening its focus on awareness and prevention through its long running Har Ghar Surakshit program, now aligned closely with digital behavior and smart home security.

Launched by the Locks and Architectural Solutions business, the latest phase of the Har Ghar Surakshit program aims to move the conversation beyond physical locks and keys to the invisible dangers that come with always on connectivity. The initiative brings together a new AI driven awareness tool and an expanded portfolio of Neo Digital Locks that are designed for consumers who want intelligent features without a luxury price tag.

Inside Godrej new digital safety focus

At the heart of this phase is the Accidental Invitation App, a digital safety tool created to help users understand how their own online habits can compromise home security. The app uses artificial intelligence to analyse social media activity and then reveals how casual posts, check ins or photos can unintentionally signal when a home is empty or exposed.

Users receive a personalised Accidental Invitation Score that indicates how vulnerable their digital behavior might be, followed by simple, corrective steps. These suggestions focus on practical actions such as adjusting privacy settings, rethinking location based posts, and avoiding content that reveals access points or travel plans.

The campaign messaging draws attention to a worrying trend that brands and regulators alike have been flagging. Cyber incidents linked to social media misuse have reportedly multiplied in recent years, as criminals learn to read digital trails as carefully as physical ones. By connecting this reality to a familiar home safety narrative, Godrej is attempting to make digital hygiene part of household security culture.

What should families know about digital safety and oversharing

For many households, social platforms have become a daily diary. That habit can be risky when harmless looking details are pieced together. The campaign pushes a few key reminders for consumers:

• Think before sharing real time travel updates or long absence plans
• Avoid posting clear views of entrances, gates, or security devices
• Use private groups for personal milestones instead of public timelines
• Review old posts that may still reveal patterns or sensitive information

By building these points into both the app experience and campaign storytelling, the brand is trying to move the idea of home safety from a product centric conversation to an ongoing behavior change.

Neo Digital Locks target mass smart home adoption

While the awareness layer focuses on digital behavior, the product side of the campaign looks at how smart devices themselves can support better security. The Neo Digital Locks range is positioned as an accessible entry point into the smart home category for first time buyers.

The lineup brings together features such as video door phones, Wi Fi and Bluetooth connectivity, multi mode access, anti theft alerts, and emergency power backup. Rather than pitching these as premium gadgets, the brand is emphasizing practicality, with starting prices from rupees eight thousand nine hundred ninety nine.

This approach is aligned with broader consumer sentiment where value, reliability and ease of use matter as much as innovation. The company reports that it has already conducted more than one lakh seventy thousand physical home safety checkups through the initiative, with thousands more added in the most recent financial year. Rising adoption of digital locks gives the Neo range an opportunity to reach families who may be upgrading from traditional hardware for the first time.

By pairing an AI powered awareness app with a more affordable Neo Digital Locks range, Godrej is repositioning the Har Ghar Surakshit program as a bridge between everyday digital habits and smart home security. The campaign underlines a simple message for Indian households that safety now depends as much on what is shared online as on the strength of the lock on the door.

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