Hilton has launched the latest edition of its global campaign It Matters Where You Stay, this time featuring Bollywood icon and brand ambassador Deepika Padukone. Shot in her hometown of Bengaluru, the campaign showcases the subtle yet powerful moments that define a truly meaningful hotel stay, setting the stage for both personal and professional success.
Rather than focusing on grand gestures, the film highlights small but impactful experiences that elevate a Hilton stay. Whether it is an intuitively brewed coffee just before an important day, a quiet corner to unwind between meetings, or the comfort of a thoughtfully designed space, the campaign is centered on Hilton’s signature ability to anticipate what guests need, often before they even ask.
“At Hilton, we stand For The Stay, an experience unique to Hilton and our 24 hotel brands across the globe,” shared Mark Weinstein, Chief Marketing Officer at Hilton. “This campaign is crafted for the new generation of Indian travelers who are defining success in their own way. Deepika’s story is a genuine reflection of that spirit.”
Deepika Padukone echoed the sentiment, adding, “It is the little things, a warm smile, personal touches, and careful attention to detail, that transform a simple stay at Hilton into a lasting memory.”
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With an ambitious growth strategy in India, Hilton is scaling up its presence significantly. This year alone, the brand is opening properties in Bengaluru, Surat, Jabalpur, Hyderabad, and Mumbai. Looking ahead, Hilton aims to multiply its Indian footprint tenfold over the next decade. Alongside expansion, Hilton is introducing five new hotel brands customized for India’s evolving luxury and business travel market.
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