Hrithik Roshan Adds Golden Sparkle To Ferrero Rocher’s Diwali Campaign

Ferrero Rocher’s new Diwali campaign starring Hrithik Roshan celebrates festive togetherness, indulgence, and joy with golden experiences, QR code rewards, and special festive activations.

A Golden Touch To Festive Moments

Ferrero Rocher has unveiled its Diwali campaign “Add Your Golden Touch” with brand ambassador Hrithik Roshan at the center of celebrations. The film beautifully captures Roshan moving through a day filled with Diwali traditions, from morning greetings to evening festivities, with Ferrero Rocher turning each moment into something warmer and more memorable. The premium chocolate brand positions itself as a symbol of indulgence and celebration, adding that signature sparkle to family gatherings and festive joy.

Hrithik Roshan As The Face Of Festive Indulgence

The campaign highlights Hrithik Roshan’s charm as he brings Ferrero Rocher into everyday festive rituals, showing how a simple gesture of gifting or sharing chocolates can elevate connections. His presence enhances the storytelling, reinforcing Ferrero Rocher’s association with luxury, elegance, and heartfelt celebration during India’s biggest festival.

Rewards And Interactive Festive Experiences

Taking the campaign beyond the screen, Ferrero Rocher has introduced a unique festive consumer promotion. Each chocolate now carries a QR code that unlocks exclusive rewards, from limited-edition collectibles and pyramid packs to gold vouchers worth Rs 9,999. This gamified experience ensures that every purchase brings excitement, surprise, and a deeper connection with the brand.

Outdoor And Digital Rollout

The campaign is amplified through a multi-channel presence, with hoardings across Mumbai and Delhi lighting up the festive skyline. In addition, Ferrero Rocher has gone digital with a powerful rollout across YouTube and social media, ensuring that the golden sparkle reaches consumers everywhere.

Making Diwali Extra Special

Zoher Kapuswala, Marketing Head of Ferrero India, emphasized the brand’s festive ethos: “Diwali is a season of warmth, light and togetherness. Over the years Ferrero Rocher has become an integral part of Indian families celebrating special occasions. Our new film with Hrithik Roshan beautifully captures how Ferrero Rocher can add a golden touch and make your loved ones feel special.”

With indulgence, rewards, and storytelling at its heart, Ferrero Rocher’s Diwali campaign perfectly reflects the season’s spirit of joy and generosity, making the brand a true festive essential.

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