As the festive season kicks off with Raksha Bandhan, Instamart has partnered with Kalyan Jewellers to offer a truly golden surprise. Every Rakhi order placed on Instamart above ₹499 now comes with a complimentary ₹2100 voucher from Kalyan Jewellers, making this one of the most generous gifting campaigns of the year.

Live from July 28 to August 9, the campaign titled Gehna To Your Behna is all about adding lasting value to emotional bonds. Whether you are shopping for a traditional Rakhi, a modern gift or simply treating yourself, this initiative turns every festive order into a premium experience. The voucher can be redeemed at any Kalyan Jewellers store across the country and remains valid through Diwali 2025, offering customers the flexibility to choose something perfect, be it gold, diamond or platinum jewellery.

Manender Kaushik, AVP and Category Head at Instamart, highlighted the emotional core behind this move. He shared that festivals are not just about celebration but about expressing gratitude to the people who matter the most. Through this collaboration, Instamart wants to give users more than a quick purchase. It wants to help them create memories, and what better than gifting jewellery that lasts a lifetime.

Last year, Instamart saw an incredible surge in demand during Raksha Bandhan, with up to 700 Rakhis ordered every minute. Riding on that momentum, the platform has now introduced silver Rakhis for the first time in quick commerce. These elegant additions are available for fast delivery and have quickly gained popularity in cities across India.

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Currently operating in 127 cities, Instamart continues to push boundaries with its 10-minute delivery service and a catalogue of over 35000 products. With features like Maxxsaver and festive collaborations like this one, it is clear the brand is redefining convenience while keeping emotion at the heart of its offerings.

This Raksha Bandhan, a simple order on Instamart could mean a lot more than a gift it could be the beginning of something timeless.

 

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