Instamart Brings Back The Hindu’s 1969 Gandhi Centenary Edition Within Minutes

On Gandhi Jayanti, Instamart partnered with The Hindu to deliver a reprint of the 1969 centenary edition marking Mahatma Gandhi’s 100th birth anniversary, offering readers a piece of history at their doorstep within 10 minutes.

A Historic Partnership

Instamart has teamed up with The Hindu to create a one of a kind experience for readers, bringing back a commemorative edition that originally marked Mahatma Gandhi’s centenary birth anniversary in 1969. This special 23 page reprint was made available on October 2 across Chennai, Bengaluru, Mumbai, Delhi and select other cities, blending the speed of modern instant delivery with the richness of historical journalism.

What The Edition Includes

The commemorative issue captures the life, legacy, and impact of Mahatma Gandhi with rare archival material. It traces his journey from his formative years in South Africa to his leadership in India’s independence struggle and the nation’s grief after his assassination. Readers were treated to a collection of iconic photographs, including Gandhi leading the Salt March in 1930, addressing Lancashire mill workers in 1931, interacting with Jinnah, walking along Juhu Beach in 1944, and touring South India in 1946 to raise contributions for Dalits.

The edition also reproduced original coverage from The Hindu on India’s Independence in 1947 and Gandhi’s assassination in 1948, along with the newspaper’s first editorial about Gandhi in 1896. Adding further depth, it included Gandhi’s own communications with The Hindu and a supplement issued in 2003 for the paper’s 125th anniversary.

Voices Behind The Initiative

Navaneeth L V, CEO of THG Publishing, emphasized the significance of this reprint, calling it both a tribute to Gandhi’s extraordinary journey and a reminder of The Hindu’s historic role as a chronicler of India’s freedom struggle. He highlighted that this collaboration with Instamart brings that heritage to a new generation of readers.

Arjun Choudhary, Vice President at Instamart, described the partnership as a way of bridging India’s past with the fast paced present. He explained that delivering such a historic edition in just 10 minutes was about more than convenience—it was about creating a tangible connection to history that readers can keep as a treasured collectible.

A Blend Of Past And Present

By making the 1969 Gandhi centenary edition accessible on Gandhi Jayanti 2025, Instamart has created a campaign that beautifully merges heritage with modern innovation. It is a reminder that even in today’s digital age, history can be experienced in a personal, meaningful, and immediate way.

For more updates on brand campaigns and marketing innovations, follow Marketing Moves on Instagram and Facebook.