Jaideep Ahlawat Stars In Liberty Insurance Campaign Promoting Safe Driving

A New Take On Road Safety

Liberty General Insurance has unveiled its first influencer marketing campaign with actor Jaideep Ahlawat, running from September to December 2025. The campaign takes on a theme most Indian drivers know too well — road rage. Instead of heavy messaging, the film uses humour to highlight everyday situations like sudden stops, wrong turns, and impatient honks, turning them into light-hearted reminders that safety and peace of mind should always come before anger.

The Role Of Insurance In Calm Driving

The campaign cleverly positions insurance as more than just financial protection. It becomes the emotional cushion that allows drivers to stay calm even in stressful moments. By knowing they are backed by the right insurance, drivers are shown to handle unexpected incidents with composure rather than conflict.

Jayesh Khatri, president and head of retail distribution and marketing at Liberty General Insurance, said the campaign is about more than promoting products. It is about building trust and reminding people that road safety is everyone’s responsibility. “In a country where road rage and accidents are frequent, the right insurance partner provides the confidence to stay calm and protected,” he explained.

Storytelling Through Humour

Conceptualised and executed by Wondrlab, the film captures the chaos of Indian roads but delivers its message with a humorous twist. Hemant Shringy, CCO and managing partner at Wondrlab, said the creative approach was to show that while bad roads and bad tempers may be unavoidable, worrying about insurance should not be. “Liberty Insurance gives peace of mind, and that changes how people react to incidents. Jaideep’s performance perfectly brings this difference to life,” he added.

Star Power With Wider Reach

Jaideep Ahlawat’s commanding presence makes the campaign stand out, lending authenticity and relatability to the message. Alongside him, regional influencers will extend the campaign’s reach to audiences across India, ensuring that the core message of calm, safety, and responsibility resonates with diverse demographics.

Liberty General Insurance has positioned itself not only as a provider of coverage but as a brand that embodies trust and meaningful engagement. By linking safety with humour and star power, the campaign aims to drive a deeper cultural shift on how Indians view both insurance and road behaviour.

Follow Marketing Moves on Instagram and Facebook for more updates on the latest campaigns, brand strategies, and advertising trends shaping India’s marketing landscape.