Fast food chain KFC is leaning into comedy and nostalgia in its latest brand film with actor Johny Lever at the centre of the story. The Great KFC Feastival menu becomes both the punchline and the rival, as Lever discovers that his legendary range may finally have met its match. The Great KFC Feastival menu is positioned as a spread of finger lickin good chicken meals at an aggressive price point.
The film opens in an unexpectedly sombre register. Viewers see Johny in a dimly lit room, with sad music and a dramatic monologue about how audiences once remembered him for his range. He reflects on the many characters he has played over the years, only to admit that KFC’s new Feastival spread might have out ranged him.
That mood does not last for long. As the camera cuts to the Feastival table, piled high with crispy chicken meals, his energy shifts. One by one, his personas begin to surface. In quick succession he becomes a tapori, a tragic hero, an over dramatic poet and a calm narrator, cycling through characters in a matter of seconds as the food in front of him keeps stealing the scene.
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With every crispy, juicy bite, the film suggests that the food is outperforming even his most animated performances. His voiceover returns with a line that anchors the offer, Bas 299 each mein, a playful admission that he has been outranged by value.
KFC uses the story to underline breadth of choice and price in a single idea. Instead of listing individual products, the script lets range sit in the tension between a veteran performer and a loaded table. The creative device allows viewers to understand that there are multiple meal combinations without breaking the narrative flow.
The film also plays on Bollywood shorthand. The reference to the industry’s love for range and the idea that Johny Lever defines it gives the brand an instant way into popular culture. By flipping that idea and suggesting the Feastival range has gone one step further, KFC keeps the tone light while still landing a value message.
Distribution is a key part of the story. The Feastival offering is available across all 1300 plus KFC restaurants in India for dine in and takeaway, and can also be ordered through the KFC app, website and leading food delivery platforms. That reach allows the brand to back its promise of unbeatable price with ease of access.
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For KFC, pairing a familiar comic face with a simple price point and a clear message on variety is a way to speak to value seeking diners without losing entertainment. The combination of Johny Lever’s performance, repeat references to range and the Rs 299 callout positions the Feastival as an occasion to indulge without overthinking the bill.
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