Khushi Kapoor Shines In The Face Shop’s New Bridal Glow Campaign

Glow Insurance For Every Bride

Korean skincare giant The Face Shop has launched its latest campaign Glow Insurance with brand ambassador Khushi Kapoor at the forefront. The campaign directly addresses the unspoken pressures brides face during the hectic wedding season, from endless functions to late-night celebrations, which often lead to dullness and fatigue. The Face Shop introduces its Bridal Glow Kit as the solution, promising to safeguard and preserve every bride’s natural glow when it matters most.

A Campaign Rooted In Real Emotions

The film captures Kapoor in the role of a bridesmaid who reassures and supports the bride, highlighting the importance of skincare that keeps up with the demands of the season. It blends festive celebration with the quiet yet powerful need for self-care, turning the skincare routine into an act of confidence and assurance.

Naina Suri, Head of Marketing at The Face Shop India, explained that Glow Insurance goes beyond traditional skincare communication. By showcasing the universal truth of bridal stress and fatigue, the brand positions itself not just as a provider of skincare products but as a trusted partner in protecting bridal beauty.

Khushi Kapoor On The Campaign

Sharing her excitement, Kapoor said she loved how the campaign shed light on an often-overlooked part of the wedding journey. “Every bride feels the exhaustion behind the festivities, but it’s rarely spoken about. Playing the bridesmaid allowed me to show how The Face Shop can truly protect and enhance that priceless bridal glow. For me, skincare is about trust, and these products deliver that confidence,” she said.

The Face Shop’s Legacy

Founded in 2003 and headquartered in Seoul, The Face Shop has built its reputation on combining natural ingredients with cutting-edge Korean skincare technology. With Glow Insurance, the brand not only reinforces its expertise but also connects emotionally with consumers, presenting skincare as an essential part of celebrating confidence and joy during the festive and bridal season.

A Celebration Of Confidence And Radiance

Glow Insurance is more than just a campaign; it is a promise of radiant confidence that extends beyond the wedding day. By spotlighting Khushi Kapoor, a face of youthful energy and authenticity, The Face Shop successfully captures the aspirations of modern brides who want to look and feel their best while embracing every moment of celebration.

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