A Green Diwali Initiative

This Diwali OnePlus has taken a meaningful step by combining festive joy with environmental responsibility through its new campaign Light a Light Plant a Plant. In collaboration with JK Foundation the brand has pledged to plant one lakh saplings across the country reinforcing its long term commitment to sustainability. This builds on its earlier effort in 2019 when the company successfully planted twenty thousand trees.

Jackie Shroff as the Face of the Campaign

Actor Jackie Shroff known for his long standing advocacy of greener cities has been chosen to represent the campaign. The film shows him delivering a heartfelt message that as people light up their homes for Diwali they should also light up the planet by planting a sapling. His involvement brings authenticity and emotional resonance making the initiative more relatable and inspiring.

Storytelling and Technology Philosophy

The campaign film connects OnePlus’ clean fast OxygenOS technology with the idea of cleaner air and greener surroundings. By drawing this parallel OnePlus highlights its philosophy of creating not only advanced technology but also a better world. The film conceptualised in house and directed by OML captures the spirit of celebration while embedding a larger purpose. It encourages people to see Diwali not just as a festival of lights but as an opportunity to contribute to a greener future.

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A Movement for Shared Responsibility

Ishita Grover, Director of Marketing at OnePlus India explained that the campaign is designed to inspire collective responsibility. She said that Light a Light Plant a Plant is about celebrating joy while sparking a conversation around sustainability. By focusing on giving back and caring for the environment the campaign seeks to encourage individuals to embrace celebrations that are meaningful and impactful.

Planting a Brighter Future

Through JK Foundation and local partners the plantation drive will focus on native species ensuring ecological balance and long term growth. The initiative will also provide ongoing care and updates to the OnePlus community reinforcing transparency and sustained engagement. This approach transforms the campaign into more than a seasonal effort; it becomes part of a broader movement for environmental stewardship.

Celebrating With Purpose

With this campaign OnePlus is redefining how brands can use festive seasons to create cultural and social impact. By blending technology sustainability and community spirit the brand is setting an example of how celebration and responsibility can coexist. This Diwali OnePlus is not just lighting up homes but also planting hope for future generations.

 

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