OPPO India Unveils ‘Tum Jagmagao’ Festive Campaign with Ranbir Kapoor and Jitendra Kumar

OPPO India’s new Diwali campaign ‘Tum Jagmagao’ starring Ranbir Kapoor and Jitendra Kumar blends nostalgia, emotion, and innovation, using the festival of lights as a celebration of rediscovery and inner glow rather than grandeur.

A Festive Story About Rediscovery and Light

OPPO India has launched its new festive campaign ‘Tum Jagmagao’, featuring Bollywood star Ranbir Kapoor and acclaimed actor Jitendra Kumar. Unlike the usual extravagant Diwali ads, this film takes an emotional, grounded route that celebrates Diwali as a festival of reflection and rediscovery. It captures the essence of finding joy in simplicity and cherishing the warmth of personal connections.

The story follows Ranbir Kapoor as he returns to his childhood home for Diwali. What begins as a short visit slowly transforms into an emotional journey of nostalgia and self-reflection. Through old keepsakes, familiar corners, and cherished memories, he rediscovers the comfort of home and the value of small, heartfelt moments. The film beautifully positions OPPO’s Reno14 5G Diwali Edition and F31 Pro+ 5G not as mere gadgets but as enablers of connection and storytelling.

Technology Meets Emotion

Sushant Vashistha, Head of Product and Digital Marketing at OPPO India, explained the thought behind the campaign saying, “‘Tum Jagmagao’ reflects OPPO’s commitment to empowering people to live fully and shine from within. The campaign embodies the true spirit of Diwali — embracing your authentic self, connecting with loved ones, and cherishing shared experiences. Our Reno and F31 Series are designed to capture these moments beautifully and make celebrations truly memorable.”

The Reno14 5G Diwali Edition, inspired by mandala motifs and peacock patterns, stands out as the first smartphone in India to feature Heat-Sensitive Colour-Changing Technology. This feature represents transformation and celebration, perfectly mirroring the theme of Diwali. The F31 Series, including F31 Pro+, F31 Pro, and F31, offers a sleek design, strong performance, and festive shades like Desert Gold, ensuring both beauty and durability.

Ranbir Kapoor and Jitendra Kumar on Capturing the Festive Spirit

Ranbir Kapoor, who has been a long-time face of OPPO campaigns, shared his thoughts on the collaboration. “‘Tum Jagmagao’ captures the essence of Diwali the joy of rediscovering yourself through moments that truly matter. OPPO has always celebrated authenticity and emotional connection, and this campaign beautifully brings that to life.”

Jitendra Kumar added, “‘Tum Jagmagao’ is a celebration of simplicity. It reminded me that Diwali is not only about the lights and festivities, but also about reconnecting with yourself and appreciating the people who make life brighter.”

A Warm, Cinematic Celebration

Visually rich and emotionally immersive, the film radiates warmth through its use of soft lighting, traditional décor, and relatable festive scenes. The campaign embraces Indian sensibilities while staying true to OPPO’s philosophy of blending technology with human emotion.

Distributed across OPPO’s digital platforms, social media, and select OTT networks, the campaign is positioned to resonate with both young audiences and families looking for meaning in modern celebrations.

A Modern Take on Diwali Storytelling

‘Tum Jagmagao’ moves beyond product showcasing, turning technology into an emotional bridge that connects people across generations. It celebrates not the shine of the lights around us but the glow we rediscover within ourselves.

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