Oreo Brings Toffee Crunch Flavor To India After A Decade

Oreo has launched its first new permanent flavor in India in ten years with the introduction of Oreo Toffee Crunch, blending the nostalgic taste of toffee with the brand’s signature crunch.

A Sweet New Chapter For Oreo In India

Oreo has delighted Indian households for more than 14 years with its classic flavors. Now the brand is adding a playful twist to its lineup with the launch of Oreo Toffee Crunch. This marks the first time in a decade that Oreo has introduced a permanent new flavor in India, and it comes with high expectations after its successful run in international markets like the United States.

A Treat For Every Generation

The Oreo Toffee Crunch combines toffee flavored crème with the iconic chocolate cookie, creating a balance between nostalgia and novelty. The brand aims to appeal to families, children, and young adults looking for a joyful snacking option that feels both familiar and exciting. Mondelez India’s Vice President of Marketing, Nitin Saini, highlighted that Oreo is all about playful indulgence and Toffee Crunch brings a new kind of delight that fans will want to reach for repeatedly.

Playful Storytelling With A 360 Degree Campaign

To make the launch memorable, Mondelez India has rolled out a full scale campaign that includes television, digital, and social media storytelling. The creative direction focuses on Oreo’s long standing identity as a cookie that sparks playful connections. Vikram Pandey, Chief Creative Officer at Leo India, shared that the campaign’s film captures a family moment where a simple act of twisting and licking the cookie turns into an adventure filled with joy.

Expanding Oreo’s Flavor Portfolio In India

Until now, Oreo’s permanent flavors in India included Chocolate, Vanilla, and Strawberry. With the addition of Toffee Crunch, the brand has strengthened its flavor portfolio and responded to consumer insights that showed strong preference for the unique taste and texture of this variant. The new flavor will be available in both Single and Family Packs across retail stores and e-commerce platforms, making it widely accessible to Oreo lovers across the country.

A Milestone Moment For The Brand

The launch of Oreo Toffee Crunch is not just about adding a new flavor but also about reinforcing Oreo’s ability to stay fresh, exciting, and relevant in the Indian snacking market. By combining global success with local demand, Oreo is strengthening its identity as a brand that creates joy in every bite.

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