Pantaloons Welcomes Samantha Ruth Prabhu as Its First Brand Ambassador with Spark Your Imagination Campaign

A New Chapter for Pantaloons

Pantaloons, one of India’s most loved fashion and lifestyle retailers, has announced its collaboration with Samantha Ruth Prabhu, marking a major milestone in the brand’s journey. This is the first time the brand has roped in a celebrity ambassador, signaling a shift toward a more modern, expressive, and consumer driven identity.

The partnership debuts with Pantaloons’ latest campaign, Spark Your Imagination, which captures the joy of dressing up and the freedom of expressing one’s personal style. It invites shoppers to experiment, mix, and redefine fashion on their own terms, an idea that resonates deeply with Samantha’s confident and versatile persona.

Fashion as a Form of Self Expression

The Spark Your Imagination campaign positions fashion as an act of creation. It encourages people to move beyond trends and instead focus on finding joy in self expression. With Samantha leading the way, Pantaloons aims to build an emotional connection with today’s fashion conscious youth who see clothing as an extension of their identity.

Sangeeta Tanwani, chief executive officer of Pantaloons and OWND!, said that this campaign marks the beginning of a fresh creative phase for the brand. She explained that today’s consumers see fashion as playful, personal, and powerful, and Pantaloons wants to nurture that mindset. According to her, Samantha embodies this spirit perfectly with her individuality, confidence, and willingness to experiment with her looks.

A Festive Celebration of Style

The campaign film featuring Samantha is set against a vibrant festive backdrop with twinkling lights, intricate floral elements, and elegant silhouettes that capture the essence of celebration. The visuals highlight how Pantaloons’ festive collection blends traditional and contemporary aesthetics to suit diverse moods and personalities.

Creatives Teresa Sebastian and Dimple Parmar from Talented, the agency behind the campaign, shared that the concept stemmed from a simple insight that fashion is deeply personal. A piece of clothing is not just an outfit, but a spark of imagination waiting to be styled in one’s own way. The campaign serves as an invitation to every shopper to explore, play, and create their next look without boundaries.

A Multi Platform Festive Experience

Pantaloons is amplifying the Spark Your Imagination campaign across television, digital, social media, and in store experiences, ensuring that it connects with audiences wherever they are. The brand is also focusing on interactive displays and experiential setups within stores to make festive shopping more engaging and memorable.

Samantha and Pantaloons: A Perfect Match

Known for her bold choices and experimental style, Samantha Ruth Prabhu perfectly aligns with Pantaloons’ evolving brand identity. Her association adds aspirational value while keeping the brand approachable and relatable for modern Indian consumers. The collaboration reinforces Pantaloons’ message that fashion is not about fitting in, it’s about standing out.

With Spark Your Imagination, Pantaloons isn’t just launching a campaign, but a movement that celebrates the art of dressing as a creative expression of who you are.

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