Raising Awareness With Technology
On World Heart Day Marico’s Saffola unveiled an innovative campaign titled Heart to Heart Talk designed to create awareness about heart health in a deeply personal way. Using AI and WhatsApp integration the initiative encourages people to scan a QR code, upload a selfie and answer a few quick questions. In return they receive a personalized AI generated video that reveals their indicative heart age, a creative prompt to reflect on how everyday choices affect long term health.
The Need For Reflection
The campaign arrives at a crucial time as health data from ICMR INDIAB highlights the growing risk factors among Indians. One in four Indians has high cholesterol, one in ten is diabetic and one in three is hypertensive. Even younger active individuals are not immune as stress, poor diet and irregular habits quietly accelerate heart ageing. Saffola’s initiative is positioned as both a wake up call and a solution oriented reminder.
The Campaign Film
To bring the message alive Saffola released a digital film conceptualised by Team WPP. The story follows a young man caught in the cycle of a busy lifestyle frequently choosing unhealthy meals under stress. At each moment he sees the reflection of his older self symbolising the long term effects of poor choices on cholesterol and heart health. The film then introduces Saffola Total which contains Oryzanol known to help reduce cholesterol positioning it as a simple step towards healthier living.
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Brand Commitment To Heart Health
Ashish Goupal, CEO of India Core Business at Marico explained that Saffola’s purpose has always been to empower people to take charge of their heart health. He said the Heart to Heart Talk campaign was created to inspire self reflection and emphasise the impact of small daily habits. For Saffola this initiative is an extension of its long standing commitment to helping consumers build healthier lifestyles.
A Moment Of Truth For Consumers
By combining AI technology with storytelling Saffola is not just raising awareness but also giving people a tangible moment to rethink their health. The personalised video becomes an emotional trigger encouraging individuals to take practical steps for their well being. It is a campaign that merges data creativity and care making heart health both relatable and urgent.
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