Smirnoff’s New Indian Flavours Are a Party in a Bottle

Smirnoff has just added a fresh twist to India’s social scene with the launch of three new flavours   Minty Jamun, Mirchi Mango, and Zesty Lime. These vibrant new variants are now available across Karnataka, Uttar Pradesh, Haryana, and Maharashtra, bringing global flair with an unmistakably local taste.

As Indian drinking culture evolves, especially among Gen Z and young millennials, there is a noticeable move from formal celebrations to intimate house parties and rooftop hangouts. This shift is not just about where people drink, but also what they prefer to drink. Gone are the days of plain mixers and one-note spirits. Today’s crowd wants flavour, convenience, and drinks that spark curiosity and fun.

Smirnoff’s new offerings are perfectly aligned with this change. The Minty Jamun spritz is a nostalgic nod to Indian summers, combining the tangy richness of jamun with a fresh minty kick. Mirchi Mango delivers a sweet-spicy balance, inspired by India’s love for heat and ripe tropical fruit. Zesty Lime keeps things light and tangy, perfect for creating pitchers and cocktails that keep the energy up through the night.

This trio is not just about taste. It is about creating a cultural vibe. Under its new India-first campaign, “Flavour is a Vibe,” Smirnoff is tapping into the spirit of today’s youth   expressive, experimental, and always ready to try something bold. The campaign invites drinkers to see flavour as more than a profile. It becomes a mood, a moment, and a shared experience.

Ruchira Jaitly, Chief Marketing Officer of Diageo India, shared that Indian consumers today want their favourite international brands to reflect local identity in a fresh, premium, and playful way. These new flavours are designed not just to appeal to taste buds but to become part of memories and experiences that feel modern and rooted in Indian culture.

Whether it is a chill evening with friends or an experimental cocktail night at home, Smirnoff’s latest innovations aim to be more than just spirits. They are meant to be your flavour partner through every vibe, every beat, and every sip that turns a casual evening into a story worth remembering.

As India embraces bold tastes and personalized party experiences, Minty Jamun, Mirchi Mango, and Zesty Lime are not just additions to a bar shelf. They are an invitation to explore, enjoy, and vibe with every pour.

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