The Hindu Marks 147 Years With Campaign Honoring Human Journalism

The Hindu celebrates 147 years of fearless journalism with a unique infographic ad created by Talented agency, highlighting its editorial process and commitment to credibility in the age of fake news and AI-generated content.

A Legacy of Journalism Since 1878

Founded in 1878 in Chennai by a group of six young nationalists including G. Subramania Iyer and M. Veeraraghavachariar, The Hindu has been one of India’s most respected newspapers for nearly a century and a half. On September 20, 2025, the publication celebrated its 147th anniversary, marking the milestone not with product promotions but by spotlighting the very essence of its credibility—its editorial process.

A Campaign About Process, Not Product

The Hindu unveiled a print and digital infographic ad crafted by Talented ad agency. The campaign focuses on the journey of news inside its newsroom, showing how stories are rigorously tested before they reach readers. Beginning with the critical question, “Is the story in the public interest?” the process goes through several stages of sourcing, fact-checking, and verification. The infographic cleverly illustrates the daily reality of a journalist’s work, emphasizing human judgment and accountability in contrast to content churned out by AI tools.

One witty highlight of the ad reads, “Editor sees em dashes. Frowns again,” a tongue-in-cheek reference to the rise of AI-generated content and the newsroom’s rejection of shortcuts.

Challenging Fake News and Generative AI

In addition to the infographic, the campaign includes a bold visual with The Hindu masthead and sharp taglines: “Journalists with breaking news, not broken news” and “News that can’t be bot.” These lines send a clear message in today’s information landscape where fake news and AI-driven content threaten credibility. The campaign reinforces The Hindu’s new brand platform: “Written by Journalists.”

Agency Perspective

Gautam Reghunath, CEO of Talented agency, shared his thoughts on LinkedIn, noting, “This morning began with a single truth: The Hindu. Written by Journalists. Over the next few weeks, you’ll see this platform come alive through films, OOH, and more. But it began this morning, with a single truth of what the press ought always to be.”

His remarks underline how the campaign is more than an ad—it is a statement about the enduring value of human journalism.

A Reminder of Trust in News

At a time when algorithms and bots dominate newsfeeds, The Hindu’s campaign is a reminder of why readers continue to turn to trusted sources. Its “check, cross-check, triple-check” philosophy demonstrates that quality journalism takes time, effort, and responsibility. By celebrating its process, the publication has once again reaffirmed its legacy as a beacon of credible journalism in India.

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