VIJAY DEVERAKONDA JOINS KARTIK AARYAN TO CELEBRATE FRIENDSHIP WITH HOUSE OF MCDOWELL’S SODA

House of McDowell’s Soda has strengthened its brand story by welcoming one of India’s most beloved stars, Vijay Deverakonda, as its newest ambassador. Known for his magnetic screen presence and deep connection with audiences, especially in the South, Vijay joins long-time brand face Kartik Aaryan in a fresh campaign that puts friendship at the heart of the conversation. This move signals the brand’s intent to expand its presence across diverse regions of the country, connecting people with shared values, stories, and experiences that go beyond geography.

For decades, House of McDowell’s Soda has been synonymous with celebrating friendships that stand the test of time. It has built a legacy around fostering genuine bonds and memorable moments, staying relevant by adapting to shifts in culture while never losing sight of its purpose. The new chapter with Vijay and Kartik promises to take this message further, capturing the imagination of a new generation of consumers who value authenticity and emotional connection.

Varun Koorichh, vice president and portfolio head of marketing at Diageo India, emphasised that the brand has always evolved alongside cultural changes without compromising on its core identity. He described Vijay as a perfect representation of the values embraced by today’s youth   someone who is grounded, real, and deeply connected to his roots. Pairing him with Kartik Aaryan, who has already established a strong connection with audiences, creates a dynamic duo capable of telling stories that resonate deeply with young Indians. Together, they embody the aspirations, struggles, and shared moments that define modern friendships.

Vijay Deverakonda’s connection to the campaign is personal and heartfelt. Reflecting on his own journey, he shared that some of the most defining moments in his life were shaped by friends who stood by him through highs, lows, and everything in between. To him, these bonds are rare treasures, and associating with a brand that celebrates such relationships feels natural and meaningful. He believes that House of McDowell’s Soda represents the beauty of friendships that are real, unfiltered, and lasting   the ones that give life depth, joy, and grounding.

The campaign also taps into the emotional core of Indian youth culture, where friendships are often seen as chosen families. With Vijay and Kartik leading the storytelling, House of McDowell’s Soda aims to create narratives that evoke nostalgia, spark meaningful conversations, and inspire people to cherish the bonds they hold dear. This is not just about a product, but about celebrating a shared way of life that values connection, trust, and togetherness.

As the campaign unfolds, audiences can expect a blend of relatable storytelling, visually engaging moments, and a celebration of everyday bonds that often go unspoken but are deeply felt. House of McDowell’s Soda is not only reinforcing its legacy but also ensuring that it continues to evolve as a brand that is as much about people and their stories as it is about refreshment.

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