In a refreshing take on Raksha Bandhan marketing, WOW Skin Science has partnered with MMTC PAMP, ISU and Pouls of Art to launch a cross-category gifting experience that celebrates the emotional heart of the festival while upgrading its expression for modern consumers. At the center of the #TiedToYou campaign is a thoughtfully curated gift hamper that blends the best from each partner.

From WOW Skin Science's trusted skincare products to MMTC PAMP’s 10 gram pure silver coin featuring Ganesh and Laxmi, the hamper blends tradition with trend. ISU brings in a fashion-forward voucher and Pouls of Art rounds off the experience with a quirky fridge magnet that adds just the right dose of lifestyle charm.

What makes this collaboration stand out is its ambition to turn Raksha Bandhan into more than just a ritual. It creates a moment. A gesture that goes beyond basic gifts and speaks to evolving sibling dynamics. Whether it’s a sister who is also your skincare guru, or a brother who believes in timeless keepsakes, the hamper caters to real relationships and contemporary choices.

Speaking about the initiative, WOW Skin Science co-founder Manish Chowdhary described the campaign as an effort to curate emotion through experience. The collaboration was built not just around complementary products but around complementary values, celebrating the mix of sentiment, tradition and self-expression that makes this festival unique.

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The partnership also brought together communities on social media, where users actively engaged with the giveaway campaign by tagging siblings and sharing heartfelt Rakhi stories. The comments section turned into a thread of nostalgia, laughter and real-time emotion, creating a genuine bond between the brand and its audience. The brand has also released special Raksha Bandhan bundles on its official website, allowing consumers to gift personalised beauty care sets tailored for the festive season.

By bringing together personal care, fashion, precious metals and art, WOW Skin Science’s multi-brand Rakhi celebration marks a new chapter in festive marketing. It’s not just about gifting, it’s about giving something that truly reflects the bond.

 

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