Airtel Just Gave You ₹17,000 Worth of AI Power for Free

Airtel has teamed up with Perplexity to offer a full year of Pro access to its AI-powered search engine, absolutely free for all its mobile, broadband, and DTH users across India.

In a move that puts cutting-edge AI into the hands of millions, Bharti Airtel has announced a strategic partnership with Perplexity, the real-time conversational search engine, to offer its Pro subscription free of charge for an entire year. Valued at ₹17,000 annually, this premium AI service is now available to every Airtel customer, whether they use mobile, broadband, or DTH services.

Perplexity is not your average search engine. It redefines the way people access information by offering direct answers instead of endless web page links. Its conversational interface allows users to refine results effortlessly and dig deeper using a smart, self-learning AI tool. And now, thanks to Airtel, this tool is no longer reserved for enterprise clients or individual subscribers willing to pay a premium.

This marks Perplexity’s first-ever partnership with an Indian telecom giant, a collaboration that Gopal Vittal, vice chairman and managing director of Bharti Airtel, describes as transformative. He believes this integration of generative AI into everyday life will empower Airtel users to explore, learn, and solve problems with more ease and confidence. From real-time search to content creation, the capabilities unlocked by Perplexity Pro promise a massive productivity boost across every use case.

For Airtel users, accessing the benefit is simple. All it takes is logging in to the Airtel Thanks App, where the offer is now live. Once activated, users can take advantage of everything Perplexity Pro has to offer. This includes unlimited daily searches, access to some of the most advanced AI models in the world including GPT 4.1 and Claude, deep research capabilities, image generation tools, file uploads with in-app analysis, and even Perplexity Labs for developing ideas.

Whether you are a student working on assignments, a professional preparing reports, or just someone who enjoys quick and reliable information without the clutter, this partnership promises to change how India searches. Airtel is not just delivering internet connectivity anymore, it is now delivering knowledge, intelligence, and creativity right into the hands of its users.

Aravind Srinivas, co-founder and CEO of Perplexity, highlighted how this collaboration will make advanced AI more accessible across diverse segments of Indian society. He sees this as a pivotal step in helping people across roles and regions discover a smarter way to learn and work.

With this move, Airtel becomes the first telecom operator in India to embed an advanced Gen AI offering into its customer experience. It sets a new benchmark in digital inclusion by ensuring that powerful tools are not locked behind a paywall but are instead offered as part of the brand’s commitment to innovation and user empowerment.

This partnership goes beyond a promotional offer. It is a signal that the AI revolution in India is becoming more mainstream, and Airtel is ensuring its users are not left behind. With Perplexity Pro, users are not just searching smarter, they are living smarter.

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