Consumers Now Trust AI to Make Shopping Decisions for Them, Says Netcore’s MarTech 2025 Report

In a world where consumers are overwhelmed with choices and information, artificial intelligence is stepping in as the decision-maker. According to Netcore Cloud’s newly released State of MarTech 2025 report, a growing number of people are turning to AI not just as a background tool, but as an active assistant in their shopping journey. The report reveals a striking insight six out of every ten consumers now see generative AI as a trusted advisor in their decision-making process.

What is fueling this trust? Netcore points to the rise of Agentic AI, an advanced form of artificial intelligence that is changing how marketing functions at its core. Unlike traditional AI which supports human decision-makers, Agentic AI operates independently. It can launch campaigns, optimize performance, and make real-time decisions without human input. In essence, brands are no longer just assisted by AI, they are powered by it.

The report draws from over one thousand high-performing campaigns across both Indian and global markets. Brands that have adopted Agentic AI are already reaping the benefits, seeing double the conversions and a twenty-three percent uplift in campaign performance. And that number is expected to climb to as high as thirty-five percent by year-end. These brands are not simply automating they are creating intelligent marketing systems that respond to micro-signals, behavioral patterns, and contextual data in real time.

In the financial sector, Agentic AI is being used to transform high-involvement products like loans, credit cards, and insurance into seamless customer experiences. Banks are using intelligent agents to track consumer behavior, deploy personalized nudges, and offer dynamic incentives at precisely the right moment. Every step, from lead scoring to offer activation, is now driven by AI that understands when and how a user is most likely to act.

Retail and e-commerce brands are also embracing this shift. Personalisation is no longer based just on past purchases or browsing history. It now includes contextual layers like time of day, current stock levels, user preferences, and pricing sensitivity. Campaigns are constantly adjusted on the fly to recover abandoned carts, trigger personalized messages, and fine-tune discounts based on real-time interaction. This is marketing that evolves as the customer journey unfolds, with no two paths being the same.

In the travel and hospitality space, Agentic AI is making planning effortless and more intuitive. Brands are now able to suggest personalized itineraries, upsell relevant experiences, and drive repeat bookings without waiting for human input. Everything from trip recommendations to loyalty campaigns is being personalized in real time, making the user experience smoother and more engaging from start to finish.

To decode this massive shift, Netcore introduces two powerful frameworks. The first is C R A V E, which outlines what today’s consumers truly value Convenience, Rewards, AI assistance, Video content, and Eco-conscious choices. The second is A D A P T, a roadmap for marketers to transform their operations. It stands for Activate data, Decode intent, Autonomize journeys, Predict outcomes, and Target intelligently. Together, these frameworks serve as both a lens and a strategy to move from guesswork to intelligent execution.

The report also highlights how consumer expectations are evolving faster than ever. One-tap convenience is now the norm. Gamified rewards are expected. Short-form video continues to outperform other content types in holding attention. And AI is no longer just powering operations in the background. It is becoming the trusted voice that helps users make decisions and discover value faster. Even sustainability has moved from being a marketing message to becoming a foundational expectation across the entire customer journey.

According to Kalpit Jain, Group CEO of Netcore Cloud, Agentic AI is not simply a layer of automation but a new form of adaptive intelligence. It connects brand goals with consumer needs through precision, speed, and context. This marks a major shift in how brands engage and scale. Rather than managing campaigns through endless dashboards, marketers can now rely on intelligent systems that act in real time.

Nishant Arora, SVP of Marketing at Netcore, added that the days of marketing by intuition are ending. Marketers no longer need more data they need more action. Agentic AI bridges that gap by turning insights into decisions and decisions into results.

The bottom line is clear. Consumers are ready to hand over control if the experience is relevant, seamless, and rewarding. Brands that embrace AI as an autonomous partner, rather than just a backend tool, are already ahead of the curve.

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