YouTube Unveils AI Tools and Brand-First Features for Creators

YouTube has announced its biggest update yet, rolling out AI-powered creation tools, live-streaming innovations, new brand monetisation formats, and deeper fan engagement features, underscoring its $100B-plus commitment to the creator economy.

AI-Powered Creation

YouTube is making creation faster and smarter. Features like Edit with AI and Speech to Song are transforming Shorts production, helping creators turn raw footage into polished first drafts or even convert spoken dialogue into music tracks. In India and select markets, Edit with AI is already live within the YouTube Create app.

Upgrades to YouTube Studio

The redesigned Inspiration Tab now suggests nine fresh ideas per prompt with audience insights. Creators can also A/B test up to three titles and thumbnails, building on a tool that has already been used 15 million times. Collaboration has also been reimagined, allowing up to five creators to co-publish a video. Auto-dubbing with natural lip sync in 20 languages and expanded likeness detection add new layers of global reach and creator protection.

Breakthroughs in Live-Streaming

With over 30 percent of daily logged-in users watching live content, YouTube has launched its biggest upgrade yet for Live. Creators can now rehearse streams, broadcast simultaneously in horizontal and vertical formats with a unified chat, and even react live to events. AI-powered highlights turn memorable live moments into Shorts instantly, while Playables on Live introduces interactive games. Side-by-side ads and smooth transitions into members-only streams redefine monetisation and engagement.

Artist and Brand Connections

On YouTube Music, artists can send exclusive thank-you videos, behind-the-scenes clips, and previews directly to their top fans. For brands, long-form videos now feature dynamic sponsorship slots, Shorts can integrate direct shopping links, and AI auto-tagging ensures products appear at the right moment. With GMV in YouTube Shopping growing 5x year-on-year, over 500,000 creators have joined the program.

The Big Picture

As YouTube celebrates two decades, the platform is not just evolving. It is reshaping the creator economy. AI, monetisation innovations, and fan-first tools are building a more dynamic ecosystem where creators can thrive and brands can connect more meaningfully. At its core, YouTube continues to emphasise that while technology is evolving, human creativity remains the heartbeat of the platform.

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